1 August 2014  |  Volume 39 - Issue No:35   FacebookTwitterYouTubeYouTube
visit website: www.indiantelevision.com
  
   
 
MAM | Media and Advertising
Airtel ad: What's wrong in cooking?
The new ad has created an uproar in the social media circuit as many give their take on it.
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Himalaya urges women to curb hair fall right from the first hair wash
 
Storyboard:

The commercial rolls out at a college campus where the protagonist is complimented for her healthy and beautiful hair. She then goes on to narrate her hair fall experience sighting the challenge she faced every time she washed or brushed her hair. The TVC continues with the protagonist narrating how she was influenced by various shampoo advertisements and home remedies. Unsatisfied with several attempts the protagonist also trims her hair with the belief that hair fall may reduce. Finally, when recommended to try Himalaya's Anti Hair Fall Shampoo, the voiceover highlights the benefits of the product - long and strong hair.

The TVC ends with the protagonist, confidently walking out of her college campus flaunting her long and curly hair. She promises to stop experimenting with her hair and says, "Ab apne baalo ke saath koi galti nahi".

 
Client:
The Himalaya Drug Company
 
Production house:
NativeWorks Productions
 
Agency:
Soho Square
 
Purpose of the ad:
The message of the film is simple and very true to the Himalaya way of telling consumers to Try Himalaya Anti Hair Fall Shampoo first! ...because you know it works.
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TELEVISION | TV Channels
Star Sports' Pro Kabaddi League rakes in ratings
Opening night of the League saw over 22 million TV viewers on Star Sports and Star Gold.
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MAM | Marketing
ShopClues to get aggressive with its marketing activities
The e-commerce site has roped in Enormous Brands as its creative agency, partnered with Exposure for its media duties and Value 360 Communications will handle its PR.
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MAM | Marketing
Q1-2015: PVR posts higher q-o-q revenue: F&B grows 20%: Board moots Rs 500 crore issue
Though the company reported a more than 10-fold PAT in Q1-2015 at Rs 7.66 crore as compared to the Rs 0.74 crore in Q4-2014, PVR's Q1-2015 PAT was 43.7 per cent lower than the Rs 13.6 crore in Q1-...
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- TELEVISION | TV Channels
Zee Kannada goes colourful with new logo and look
   
- CABLE TV | Multi System Operators
UTV Movies International now in Canada
   
TELEVISION | TV Channels
RTL Group acquires majority stake in programmatic video advertising platform SpotXchange
 
Specials | Event coverage
CBS executives David Stapf and Armando Nunez to deliver joint keynote at Mipcom 2014
 
TELEVISION | TV Channels
LIV Sports uses social media beyond advertising during 2014 FIFA World Cup
 
TELEVISION | TV Channels
Fox Life to present dream love story 'When Patrick met Kylie'
 
TELEVISION | TV Channels
Bloomberg TV India to launch "Tracking the Recovery - Real Estate"
 
TELEVISION | TV Channels
Secrets of World War I in color
 
TELEVISION | TV Channels
Inauguration Ceremony - 'Sahyadri Monsoon Chitrapat Mahotsav'
 
TELEVISION | TV Channels
'Sony music segmentation study' a Feci report
 
Specials | Event coverage
"The Book of Negroes" to open in Cannes
 
TELEVISION | TV Channels
TVPlayer adds Aaj Tak to its Desi pack
 
TELEVISION | TV Channels
BBC Advertising gets two new sales heads
 
MAM | Media And Advertising
Facebook signs first agency deal in India with GroupM
 
REGULATORS | I&B Ministry
New govt issues licences to three new channels
 
TELEVISION | TV Channels
ABP's Punjabi channel, Sanjha, finally gets its licence
 
REGULATORS | TDSAT
Hathway pays Rs 26.5 crore to Star India
 
TELEVISION | TV Channels
Star Sports' Pro Kabaddi League rakes in ratings
 
 
- UPDATE 2-RTL buys U.S. digital video ad platform to reach young viewers
- Higher international ad sales boosts Discovery Communications
  Source: Reuters
   
- aproot defends Airtel's new 'boss' ad
- In absence of any clear ad rules, liquor companies using social media to promote their brands
Source: ET
   
- Smaller e-commerce sites eye traditional media amid online ad frenzy
- Fitch retains India's rating; revision depends on bold reforms
Source: Live Mint
   
- Meet Kapil Sharma as 'used-less' product in new ad
Source: India Today
   
- Raveena Tandon to be the brand ambassador of a new general entertainment channel!
Source: Bollywood Life
   
- Anmol Jewellers launches its first advertising film
Source: Diamond World
   
- Abhishek Kapoor elated with the response to 'Back to school' ad
Source: Pink Villa
   
- LinkedIn vs Facebook: Who wins the B2B battle?
Source: Campaign India
 
- Holy Shark, Syfy Builds a Franchise Without Traditional Ads
- FX Networks Taps Zenith Media
- NBA Stamps Its Twitter Handle on the League Ball
Source: Ad Week
   
- AOL and General Motors' OnStar Orchestrate Live Web Ad
- Which TV Shows Have Highest Rates of Ad Skipping?
- Most Major U.S. Publishers Now Sell Ads Programmatically
Source: WSJ
   
- Programmatic Trends Depress Digital Ad Revenue at Meredith
- LinkedIn's Ad Business Rises As Company Reports Robust Growth
Source: Ad Age
   
- Buick Ad Gets Kudos From Brand That Knows Marketing: Coke
Source: Forbes
   
- Misty Copeland's New Under Armour Ad Is a Testament to Perseverance
Source: Jezebel
   
- High Court presses IBA, NGO on airing of ad listing killed Palestinians
Source: J Post
   
- Mobile Ad Startup AppLovin Says It Has Reached A $100M Revenue Run Rate
Source: Tech Crunch
   
- Bud Light increases ad push for 'Whatever, USA' promotion
Source: Stl Today
   
MOVIES | Hollywood
Columbia Gorge International Film Festival to screen 224 films
The festival starting from 1 August will be held for a period of 17 days in the Vancouver city of Washington DC.
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MOVIES | Hindi
PVR introduces special merchandise for 'Singham Returns'
As part of this association exclusive Singham Returns popcorn bags, sippers for beverages and lunch boxes will be introduced at its various multiplexes.
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