| Client: |
|
Konica Minolta Business Solutions
|
| |
| Product category: |
| Technology |
| |
| Storyboard: |
|
Idea was to establish on the thought that when a colour printout is generated from user end it always lacks a certain life-like quality. Therefore, in the end the consumers' expectations are not fullfilled. So, the main aim of the campaign was to bridge the gap by positioning the product on the lines:'Think Colours ... Print Colours'. | | |
| Media
used: |
| Rapid Metro wrap and inside coverage, Ambient media, Outdoor, Airports and in-flight |
| |
| Agency: |
| Option Designs |
| |
| Creative Team: |
| Jaspreet Singh, Shikha Attrey, Shilpie , Satyajit paul , Akash Rawat , MD Akhtar |
| |
| Purpose of
the ad: |
To make a presence felt across all target audience which includes SME's /Jobbers /Government clients/Corporates. The Idea was to focus on colour quality of the prints that are generated from konica Minolta machines. |
|
