| Client: |
|
Cartrade.com |
| |
| Product category: |
| Automobile |
| |
| Storyboard: |
| The ad is inspired from the insight that every consumer struggles to arrive at a choice. It fills both his rational and emotional needs and more often than not, the consumer ends up compromising one for the other, due to the paucity of options or time to search for those options.
The ad shows a consumer's heart (dil) and mind (dimaag) debating whether to choose a car that the heart is set on or the one that makes more practical sense. CarTrade.com's USP is that it gives you all the information on cars available in the market today across models, brands and manufacturers. So now buyers don't have to worry about exploring every car outlet in the city to find the right car. Besides, accessing all the information that a buyer needs about a car, its pricing, features, comparison, and reviews etc. CarTrade.com offers the widest range of cars you can find online. The only decision the consumer is left with is to make up his mind from the plethora of cars in front of him. | | |
| Media
used: | | Television, Digital |
| |
| Agency: |
| FCB Ulka |
| | | Production
House: | | QED Films |
| |
| Creative Team: |
| K S Chakravarthy, Trishay Kotwal, Mehul Patil, Trishay Kotwal, Vishal Nicholas, Ketan Karande, Sagar Morye |
| |
| Purpose of
the ad: | |
To highlight the site as the ultimate address for buying a car. The campaign is focused on choice. | |
