30 April 2014  |  Volume 38 - Issue No:80 FacebookTwitterYouTubeYouTube
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MAM | Media and Advertising
An 'Infectious' association
Nisha Singhania and Ramanuj Shastry celebrated completion of one year of their agency and are optimistic about the future....
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Nike's star-studded risk everything campaign
   
 
Media used:
Television
 
Creative Team:
Alberto Ponte, Ryan O'Rourke
 
Storyboard:

The film opens on a park with two teams challenging each other in a pick-up game where the winner stays on. Straight away as the challenge is set, the stakes are raised: "Guess I'm Cristiano Ronaldo then," says one. His opponent responds saying, "Yeah? Well I'm Neymar."

In a split second a seemingly simple game between friends has become a grudge match of sorts, aided by the unique skills of some of the world's greatest footballing talent. As the match develops, players call out the names of players to possess their specific skill, and before we know it Wayne Rooney, Zlatan Ibrahimovic, Eden Hazard and Gonzalo Higuain have joined the game.

 
 
Client:
Nike
 
Product category:
Consumer
 
Agency:
Wieden + Kennedy
 
Production house:
Rattling Stick
 
Purpose of the ad:

The TVC, Winner Stays, is the second part of its 'Risk Everything' Football campaign for 2014. Winner Stays taps into an experience that every young player around the world will recognize - competition with friends and the idea of playing with your heroes or pretending to be them.

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MAM | Media and Advertising
Scarecrow wins creative duties of Kenneth Cole, Steve Madden and Quiksilver
The accounts were awarded to Scarecrow without any pitch process.
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MAM | Media and Advertising
L&K Saatchi & Saatchi ropes in Delna Sethna Patel as CCO
She will primarily focus on their P&G businesses namely Head and shoulders, Ariel, Olay and Pampers.
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MAM | Marketing
HUL ad spends down 10 per cent in Q4-2014, up 12 per cent in FY-2014
Overall, across eight quarters starting with Q1-2013 until Q4-2014, HUL's Ad & Promo spend shows an upward trend, both in rupee value as well as percentage of Operating Income terms.
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MAM | Media and Advertising
Interbrand India bags prestigious L&T assignment
 
MAM | Media and Advertising
Rajeev Suri to take over as Nokia CEO and president
 
MAM | Media and Advertising
Verimatrix appoints Steve Oetegenn as president
 
MAM | Marketing
Godrej Consumer Products lowers Q4-2014 ad spends by 36 per cent
 
MAM | Media and Advertising
SMG Convonix appoints Surajendu Sinha as VP & business head
 
IWORLD | Telecom
4K technology touted to transform 'onscreen' viewing in Asia
 
TELEVISION | TV Channels
Star World and Star World Premiere HD announce their new show line-up
 
MOVIES | Hindi
NFDC Labs announces Romance Screenwriters' Lab in association with Harlequin
 
TELEVISION | TV Channels
Last 2 days to participate in Meelo Evaru Koteeswarudu (MEK)
 
TELEVISION | TV Channels
Nik gowing to step down as daily BBC World News presenter
 
TELEVISION | TV Channels
May Day specials on Vijay TV
 
TELEVISION | TV Channels
Election 2014 through the eyes of NDTV 24X7
 
CABLE TV | People
Ravi Mansukhani to handle content business for IMCL associate Indusind Entertainment
 
TELEVISION | TV Channels
Last 2 days to participate in Meelo Evaru Koteeswarudu (MEK)
 
DTH | People
DEN Networks appoints Gaurav Tikoo as GM, Brand
 
DTH | DTH Operators
Dish TV adds 'Zing' to Tripura market
 
REGULATORS | I & B Ministry
I&B proposes weekly MSO meetings to sort out problems of registration
 
TELEVISION | TV Channels
Indian Ocean announces the brand new album 'Tandanu' on Pepsi MTV Indies
 
REGULATORS | I & B Ministry
Action against GECs almost three times more than against news channels
 
   
 
- GOSSIP: Here's The Totally Ridiculous Reason Facebook Wants To Charge $2.5 Million For Video Ads
- Google Has A Radical New Plan To Change Android, Wresting The Platform Away From Samsung
  Source: Business Insider
   
- Rajesh Jain to head Biba's new brand
- Salman Khan backed Being Human growing into a 140-crore brand
Source: The Hindu Business Line
   
- SpiceJet to launch biggest advertising campaign for image makeover
Source: Economic Times
   
- Mediaset CEO says Italian ad sales nearly flat in Jan-April
Source: Reuters
   
- Cinema ad spend in UK fell 14.5% YoY in 2013
Source: Domain-B
   
- Pressman Advertising to delist its equity shares from Calcutta & Delhi stock exchanges
Source: Money Control
   
- Wall Street remains split on Twitter's prospects
Source: TOI
 
- AOL Doubles Down on Web Shows with James Franco, Steve Buscemi
- Bissell's Ad Review Enters Its Final Stage
- Red Roof Inn Discovers Electrical Outlets Are the Most Popular Hotel Room Amenity
Source: Ad Week
   
- Atteso dossier Ue sulla salute delle economie europee dalla crisi ad oggi
Source: Italia-24news
   
- Alessandra Amoroso in concerto ad agosto a Diamante e Catanzaro
Source: Soveratiamo
   
- New apps power Apple's new TV ad
Source: USA Today
   
- Microsoft releases its first Nokia ad with the tagline 'Not Like Everybody Else'
Source: The Next Web
   
- DA bounces back with new TV ad; EFF to march over SABC 'ban'
Source: Biz Community
   
- TNI AD Luncurkan Kapal Motor Komando Buatan Dalam Negeri
Source: Nasional
   
- Le ragazze della SBK 2014 ad Assen
Source: Motociclismo
     
 
MOVIES | Hollywood
The 67th Festival de Cannes jury announced
Top of the Lake creator leads jury with Spiderman's villain and Mexico's heartthrob
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MOVIES | Hindi
T-Series ties up with Friday Filmworks and Crouching Tiger for Neeraj Pandey's next
Alliance for director Neeraj Pandey's action thriller starring Akshay Kumar. The deal will enable T-Series to market and distribute the film across the globe.
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