| Client: |
| Lenovo |
| |
| Media
used: |
| Television, Digital |
| |
| Creative Team: |
| Rajiv Rao, Santosh Patil and Joejee Manthanam
|
| |
| Storyboard: |
The two TVCs show how the brand ambassador Ranbir Kapoor outsmarts Einstein and Death by using the Lenovo smartphone. |
| |
|
|
| Product
category: |
| Electronic |
| |
| Agency: |
| Ogilvy & Mather
|
| |
| Production
house: |
| Tubelight Films |
| |
| Purpose of
the ad: |
|
The
S660 'at Rs13,000 'is
the most important phone
in Lenovo's portfolio
this quarter. The aim
is to get the first-time
upgrader to buy a Lenovo
S660 instead of a Micromax,
Karbonn or Samsung.
|
|
