The product and the TVC are inspired by childhood playfulness and the fun that is associated with the iconic set - Tom & Jerry.

The TVC begins with the duo in a kitchen, whipping up a batch of the delicious cream biscuits. Preparing the mixture of the mouth-watering milk cream for the centre and waiting for the cookies to bake. Off course, the process also includes rivalry between the two characters. Jerry is seen eager to contribute and playfully drops the mixture from a height while Tom uses his reflexes to catch the falling mixture between the freshly baked cookies, the accident which turns into the delicious cream biscuits. A child then enters the kitchen, excited to see his favourite cartoon characters is greeted with a high five and devours a biscuit.

To connect better with kids and their parents as well. Parents are usually wary of cream biscuits but Milk Shakti Milky Sandwich is one that is coupled with the nutritional goodness of milk and wheat, a perfect combination of fun and health.