| Storyboard: |
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Spice mobile connects a small school girl of Lucknow with The London Ballet School. The story is of a young girl, fascinated with a ballerina toy. Watching the ballerina swirling around, something sparks within her, a dream to be able to dance like the ballerina. Using her brother's Spice smartphone, she goes on to connect with this dream and starts learning various ballet steps that leads to a final grand performance. |
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| Purpose of
the ad: |
To establish the power of smart phone technology in a manner that will yet again tug at one's heart strings. |
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| Production House: |
| Good Morning Films |
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| Media used: |
| Television |
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| Client: |
| Spice Smartphones |
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| Product category: |
| Telecom |
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| Agency: |
| Ogilvy |
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| Creative Team: |
| Mahesh Gharat, Azazul Haque, Shahnawaz Qadeer, Sandip Gaikwad |
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