| Media used: |
| Television, On ground and Retail touch points. |
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| Client: |
| Tata Docomo |
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| Product category: |
| Telecom |
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| Production House: |
| Jamic Films |
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| Storyboard: |
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After the brand thematic communication stance of 'Open Up' released last year, the current campaign is a progression from there that aims at establishing one of the multiple dimensions of the core thought of 'Opening Up to express freely'.
The campaign comprises of two films that have been released at the moment. There are more in the series that would be released in a phased manner. | | |
| Agency: |
| FCB Ulka (Delhi) |
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| Creative Team: |
| KS Chakravarthy, Vasudha Misra, Syed Hasan Jafri, Deepika Chauhan, Murtaza, Robin, Arjun, S Srinath, Raj, Dibakar, Sandeep, Harsh, Vikash, Mrinal |
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| Purpose of
the ad: |
To promote the brand's latest product offering in the Internet space.
There is a majority of mobile internet users who are not so heavy users but are forced to activate packs that makes them end up wasting a lot of data every month. Hence to cater to this miffed consumer Tata Docomo has launched Internet recharge packs called Stretch Recharge which not only gives the consumer an amount of data that is just enough for this not-so-heavy user but also packs in extended validity making sure that the consumer is not left with a feeling of wasting data when his usage is limited. |
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