16 April 2014  |  Volume 38 - Issue No:70 FacebookTwitterYouTubeYouTube
visit website: www.indiantelevision.com
  
   
 
MAM | Marketing
ZooZoos as TV stars this IPL!
Vodafone's loveable egg heads will be seen participating in television shows while they promote the mobile services provider's differentiated products
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Cadbury launches Cadbury 5Star Chomp
 
Storyboard:

Targeted at chocolate-loving enthusiasts across the country, Cadbury 5Star Chomp's new campaign emphasises on the 'eat state' as its core message. The campaign is designed to encourage consumers to enjoy the caramel, chocolate, nougat and peanut bar with inhibited gusto. The TVC seeks to celebrate the manner of consumption of the product and give the consumer a very engrossing eat experience.

The 42 second commercial is a conversation between a human and a ghost to highlight the heavy engrossing eat.

 
Client:
Cadbury India
 
Product category:
Confectionery
 
Production House:
Tubelight Films
 
Media use:
Television, Digital and Social Media
 
Agency:
Ogilvy & Mather
 
Creative Team:
Abhijit Avasthi
 
Purpose of the ad:

To offer consumers an irresistible combination of chocolate, caramel and nougat of Cadbury 5Star, along with the crunchiness of peanuts.

   Watch the Video
 
 
MAM | Media and Advertising
GroupM elevates Jai Lala and Sidharth Parashar
Both Lala and Parashar will report to CTG south Asia managing partner Prasanth Kumar.
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MAM | Media and Advertising
Dentsu Aegis Network launches psLive
The experiential marketing agency will be rolled out to all key Asia Pacific markets.
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TELEVISION | TV Channels
Chrome Data: No major change in week 15
The genres didn't see much gain or loss, this week.
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TELEVISION | TV Channels
Music F Fatafati eyes number one spot
 
TELEVISION | TV Channels
FoodFood launches new campaign with a fresh new lineup
 
TELEVISION | TV Channels
Global bbc.com figures and Twitter shares hit record high
 
MAM | Marketing
Cohn & Wolfe India bags PR duties for Deutsche Lufthansa Aktiengesellschat
 
MAM | Media And Advertising
Delhi Duty Free Associates with Delhi Daredevils for IPL 2014
 
TELEVISION | TV Channels
Meet the cast of Transcendence on The Front Row with Anupama Chopra
 
TELEVISION | TV Channels
CNBC-TV18's 'The Firm' presents a special series, 'COMPANIES, ACT!'
 
IWORLD | E-commerce
Agencyonnet launches in US, UK & Gulf countries
 
TELEVISION | TV Channels
Colors launches Idea presents 'Khatron Ke Khiladi - The Game'
 
TELEVISION | TV Channels
TLC gets up close & personal with Hollywood celebrities in 'Celebrity Style Story'
TELEVISION | TV Channels
Pepsi IPL 2014 announces global broadcast partners
 
TELEVISION | TV Channels
QW Naqvi quits as India TV editorial director
 
IWORLD | Enews
Times Internet launches gocricket.com
 
MAM | Marketing
Delhi Daredevils go Quikr at IPL7
 
TELEVISION | TV Channels
IPL 7: Ready, steady, Po!
 
TELEVISION | TV Channels
IND-PAK may face-off in 6 test series between 2015 and 2023
 
MAM | Media and Advertising
Sony Max & Six take IPL to the fans, with on-ground activities
 
   
 
- Priceline CEO, Who Has A $1.8 Billion Online Ad Budget, Says Facebook And Twitter Are Useless
- Microsoft May Finally Abandon Its Silly Anti-Google 'Scroogled' Ad Campaign
- Twitter Is Quietly Building A $100 Million Business In Big Data
- Google To Track Offline Retail Sales Influenced By Search Ads
  Source: Business Insider
   
- NaMo, Rs 5000 crore BJP ad campaign and the pliant media
Source: NVO News
   
- Interview: Amkette's transformation to a lifestyle tech brand and its focus on innovation for the Indian market
Source: Think Digit
   
- Cheryl Cole tries headbanging in new ad
Source: Business-Standard
   
- Big B advertisement on watchdog's list of bad ads
Source: India Today
   
- Ad council pulls up TV commercials for encouraging unsafe practices
Source: DNA
 
- ABC Re-Ups Pausl Lee
- 4 Reactions to Twitter's Gnip Acquisition
- Univision Debuts Its First English-Language Video Network for Millennials
- Dove's 'Beauty Patch' Already Has 13 Million Views
- Top 10 Reasons Not to Buy Google Glass
Source: Ad Week
   
- Yahoo's Display-Ad Sales Show Some Signs of Life
Source: WSJ
   
- Here's how Google can boost the mobile ad market
- Why accurate ad measurement is critical to the growing mobile ecosystem
Source: VB News
   
- Cantor's first ad notes contrast with president's policies
Source: Times Dispatch
   
- How did John Boehner's opponent get his campaign ad to go viral? Humor.
Source: CS Monitor
   
- Gov. John Kasich delivers first TV ad, Ed FitzGerald returns to sender and Bill Clinton stamps his RSVP: Ohio Politics Roundup
Source: Cleveland
     
MOVIES | Hollywood
'Gone Girl' trailer finally released
After months of anticipation, 20th Century Fox has finally released the first teaser trailer for the eagerly awaited motion picture adaptation of ‘Gone Girl’.
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MOVIES | Hindi
Shabana Azmi to participate in FICCI-IIFA Global Business Forum
The other participants include Florida Attorney General Pam Bondi, Narayan Murthy and Rajendra K Pachauri.
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