Storyboard: |
Targeted at chocolate-loving enthusiasts across the country, Cadbury 5Star Chomp's new campaign emphasises on the 'eat state' as its core message. The campaign is designed to encourage consumers to enjoy the caramel, chocolate, nougat and peanut bar with inhibited gusto. The TVC seeks to celebrate the manner of consumption of the product and give the consumer a very engrossing eat experience.
The 42 second commercial is a conversation between a human and a ghost to highlight the heavy engrossing eat. | | |
Client: |
Cadbury India |
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Product category: |
Confectionery |
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Production House: |
Tubelight Films |
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Media use: |
Television, Digital and Social Media |
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Agency: |
Ogilvy & Mather |
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Creative Team: |
Abhijit Avasthi |
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Purpose of
the ad: |
To offer consumers an irresistible combination of chocolate, caramel and nougat of Cadbury 5Star, along with the crunchiness of peanuts. |
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