15 April 2014  |  Volume 37 - Issue No:69 FacebookTwitterYouTubeYouTube
visit website: www.indiantelevision.com
  
   
 
MAM | Media and Advertising
Contract wins the creative mandate for Amira Pure Foods
The agency which won the business on the basis of its strong credentials and talent will handle the business from the agency's Delhi office.
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Co-creation at its best, Samsung Grand Neo
 
Storyboard:

Cheil India's (Cheil Worldwide SW Asia HQ) latest television commercial for Samsung's Galaxy Grand Neo in partnership with Enormous Brands sets in a refreshing trend on creative collaborations.

In an environment where advertising agencies are known to fight tooth and nail for every piece of new business and every award, it is an appreciated effort.

Through the surreal space that showcases the remarkable features of the phone through special effects, the experiences of a young couple whether at a restaurant or enjoying an almost live music performance, all to tell the story of how one can be ready for a life less ordinary to Make the everyday Grand!

 
Client:
Samsung Electronics India
 
Product category:
Electronics
 
Production House:
Hello Robot
 
Media use:
Television
 
Agency:
Cheil Worldwide SW Asia
 
Creative Team:
Nima DT Namchu [Cheil], Ashish Khazanchi [Enormous]
 
Purpose of the ad:

To take the thought 'Make the everyday Grand' to yet another level.

   Watch the Video
 
 
MAM | Marketing
Delhi Daredevils go Quikr at IPL7
The partnership will initially be for a three year period with both sides confident of a long term relationship.
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MAM | Marketing
ASCI upholds complaints against 134 out of 144 ads
Advertisements in personal and healthcare sector category again emerged on top with 77 per cent of total misleading advertisements.
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MAM | Media and Advertising
Sony Max & Six take IPL to the fans, with on-ground activities
The official broadcasters - Max & Six - have left no stone unturned to really push the envelope for the IPL campaign.
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TELEVISION | TV Channels
IND-PAK may face-off in 6 test series between 2015 and 2023
 
TELEVISION | TV Channels
Pepsi IPL 2014 announces global broadcast partners
 
 
MAM | Media and Advertising
Digital media eats into traditional media spend
 
TELEVISION | TV Channels
Conan O'Brien hosts an epic 2014 "MTV Movie Awards"
 
TELEVISION | TV Channels
ISL announces partners in its journey to revolutionise Indian football
 
TELEVISION | TV Channels
Pepsi IPL 2014 announces global broadcast partners
 
TELEVISION | TV Channels
IND-PAK may face-off in 6 test series between 2015 and 2023
 
TELEVISION | TV Channels
Zee Kannada launches two new shows
 
MAM | Marketing
Delhi Daredevils go Quikr at IPL7
 
IWORLD | eNews
Times Internet launches gocricket.com
 
TELEVISION | TV Channels
QW Naqvi quits as India TV editorial director
 
   
 
- Ad spend: Emerging digital media may hit print
- IPL 7: Tepid response from advertisers will hit revenues
- Paytm ties up with Pepsi for online marketing campaign
  Source: The Hindu Business Line
   
- Lok Sabha polls: BJP creates ad roadblock on Star Plus
- Ads watchdog upholds complaints against 134 campaigns
Source: Economic Times
   
- Expedia rolls out 'what's your hotel type' ad campaign in India
Source: Travel Bizmonitor
   
- UK bans disputed Indian drug ad for drunk drivers
Source: Hindustan Times
   
- US DOC made final decision of AD into pipe from China
Source: Steelprices-China
   
- "Through the campaign we are trying to reveal the soul of Bacardi"
Source: Pitch On Net
   
- Lenovo signs Ranbir Kapoor as brand ambassador for smartphones in India
Source: Ciol
 
- Lawmakers Pressure the FDA to Regulate E-Cigs With New Report
- Mad Men Drops in Season 7 Premiere
- Univision Debuts Its First English-Language Video Network for Millennials
- MSNBC Airing 15-Second Daily News Video
- Crispin Porter + Bogusky Taps Ralph Watson for CCO Role in Boulder
Source: Ad Week
   
- What Was Up With the Weird Bourbon Ad During Last Night's Mad Men?
Source: Gawker
   
- Why the iOS 'Limit Ad Tracking' setting is more important than ever
Source: Zdnet
   
- Kasich set to air first ad ahead of 2014 election
Source: Dispatch
   
- Maxwell House hopes for jolt from new ad campaign
Source: Chicago Tribune
   
- READ IN: April 14, 2014: Debuting our TV ad tracker, WH cattle calls begin, Pryor up in Dem poll, but Rep. Tierney tied
Source: Washington Post
   
- Wrangler appoints We Are Pi to European ad account
Source: The Drum
     
MOVIES | Hollywood
Final book in Divergent trilogy to be split into two films
Third book in Veronica Roth's blockbuster Divergent trilogy, 'Allegiant', will be produced and released as two separate films.
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MOVIES | Hindi
It came at the right time - in the birth centenary year of Dadasaheb Phalke: Gulzar
Gulzar will be honoured with the prestigious Dadasaheb Phalke Award (2013) by President Pranab Mukherjee along with the National Film Awards (2013).
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