31 Oct 2013 Newsletter Subscription

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Volume 36 - Issue No: 63
 
 
 



Media, Advertising & Marketing
 
 
 

Ogilvy Mumbai positions IDBI Bank as ‘Bank aisa dost jaisa’
 The campaign will see four films which have been directed by Vivek Kakkad

Interface Communications give a new identity to BMA
The new logo designed by the agency wants to celebrate a more collaborative culture that is today’s mantra.

TV’s Diwali Dhamaka
Channels across genres are prepping to woo audiences with their own brand of special entertainment over the festive weekend.

Regional television struggles to find its voice
While regional TV is booming, there’s a tremendous paucity of experimentation in programming - especially in Karnataka - because broadcasters face many challenges.

News should be a ‘paid’ asset

SitiCable sets sights on the East
The MSO plans to launch seven to eight server-based TV channels in Kolkata, Patna and Guwahati among other regions.
 

Rahul Mathew quits McCann

‘Cloudy with a chance of Meatballs’ sequel coming in December

Tallinn and Tokyo markets launch joint award to encourage co-productions
 

Zee to launch one more GEC?

Source: www.indiantelevision.com
 
Today's Newsbreakers.......India
High-end panel TVs drive consumer durable sales this festival season
Now, Fastrack-branded spectacle frames from Titan
Madhuri Dixit to endorse Dabur Chyawanprash
Getting FootNotes to top of an advertising plan
The Great Indian homegrown brand sale
It’s that pesky SMS ad again
Source: Hindu Business Line
   
Philips Lighting signs Ranbir Kapoor, Shruti Hassan
Source: Economic Times
Toyota most mentioned auto brand on social media
Source: Livemint
   
Online ads not behind print advertising's decline: Study
Source: Times of India
   
New visual feed to help Twitter sell more ads
Consumer confidence fell 6 points in July-Sept: Nielsen
Source: Financial Express
   
16 Instagram Ads You're More Likely to See
Source: Gizmodo
 
International News
Facebook Admits Teens Not as Active on Network
NBC Rules the Broadcast Roost, but CBS Has the Most Hit Shows
Ad of the Day: Ray Liotta Says It All by Saying Nothing for 1800 Tequila
Bert and Ernie to Plug Veggies to Kids
Facebook Rakes in $2 Billion-Plus in Third Quarter
Myhren Promoted to Grey Global CCO
Source: Ad Week
   
GQ editor Dylan Jones celebrates 25 years with his favourite covers
Source: Media Week
Facebook Analysts Agree to Disagree on Effectiveness of Its Ads
Source: Business Week
   
First Take: GoDaddy pulls up its Super Bowl drawers
Source: USA Today
   
Go Transit Media acquires Bus Advertising
Source: mumbrella
   
Oscar Ad Prices Hit All-Time High as ABC Sells Out 2014 Telecast
Source: Variety
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