16 Oct 2013 Newsletter Subscription

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Volume 36 - Issue No: 52
 
 
 
 



Media, Advertising & Marketing
 
 
 
 
 

Clients should want to hear the truth: Meenakshi Menon
 As India’s first audit & advisory in marketing services, Spatial Access, completes ten years in business, Menon shares the company’s eventful journey and the road ahead.

Auto Advertising on TV during Jan - Jun 2013
The top 3 advertisers of Auto Sector Advertising during Jan - Jun 2013 were TATA Motors, Mahindra & Mahindra and Hero Motorcorp. Data as per TAM AdEx.

Arun Sharma appointed as DDB Mudra head of planning
He will be in charge of the Delhi office and report to DDB Mudra senior vice president Aditya Kanthy.

Stay Amazed with the New Sony Pix
The new brand identity, along with the eye catching ‘neon green’ packaging will be unravelled along with the world television premiere of Skyfall on 27 October.
 

McCann takes forward Greenlam Laminate’s message of beauty

Chris Pine finalises deal for ‘Horrible Bosses 2’

Kate Beckinsale to be a part of ‘The Face of an Angel’
 

Big Magic launches multi-media marketing campaign across HSM

Source: www.indiantelevision.com
 
Today's Newsbreakers.......India
Small is the new big
GSK’s Boost for South; to launch biscuits
Source: Hindu Business Line
   
Yahoo actively courting advertisers to jumpstart revenue earnings
Source: NDTV Gadgets
   
Twitter announces Scheduled Tweets for advertisers
Source: Think Digit
   
Scheduled tweets and a new channel: Twitter has big plans for advertisers
Source: Tech 2
Best & Bekaar ads this week
Managing slowdown: Brands embrace innovative tactics to keep consumers happy
Bawdy Copy: All fire at this sale
Photo Synthesis: Tapping into ad industry's excellent amateur photographers
Quitting because the boss doesn't: Unofficial reason for many departures from ad agencies
Will injection of new leadership take ZenithOptimedia to the national level?
Source: Economic Times
   
MEF Expands Middle East And India Team
Source: Ligh Treading
 
International News
Grey Wins Hasbro Brands
YouTube Network Frederator Turns to Kickstarter
Who Should Be Blamed for Facilitating Online Piracy?
Rodale Names New President
Hearst Touts Live Events at 'Magazine Upfront'
Facebook's New Custom Ad Tools Target an Audience From Desktop to Mobile
Source: Ad Week
   
Popcorn Makes Moviegoers Ignore Ads, Study Finds
Source: Hollywood Reporter
NBCUniversal Sets Radical Overhaul of Advertising Sales Operations
Source: Variety
   
Facebook tests changes to advertising billing schedule
Source: Inside Facebook
   
WPP Purchases Digital-Advertising Agency in Chinese Expansion
Source: Bloomberg
   
Nielsen launches cross-platform advertising measure
Source: The Guardian
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