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Volume 36 - Issue No: 68
 
 
 



Media, Advertising & Marketing
 
 
 

Twitter: Strong IPO, followed by even stronger opening
The microblogging site surprised many with its IPO price of $26; but more was in store with the share leapfrogging to a high of $50 during early day one trading.

PSU brands pave way for private
Over the years PSU brands have lost their sheen with the advent of private sector brands.

‘Smell Mantastic’ campaign to run for another 8 weeks
MediaCom handles the conventional media buying duties, while IBS handles the online media duties for Old Spice.

Star Sports: The marketing hype, the gameplan
A comprehensive marketing campaign has been unleashed by the network to create awareness about the new Star Sports brand identity.

When sports became front-page news

Q2-2014: TV Today reports Rs 12.83 cr as compared to loss in Q2-2013
The broadcast network has shown a drastic turnaround in its results for Q2-2014; reporting Rs 12.83 crore as PAT and improved performance in radio segment.
 

Now, enjoy a ‘Chhota Bheem’ cycle ride

American Film Market to screen 402 films from 51 countries

The Edinburgh International Film Festival includes a German Focus

 

ZMCL hires Dwivedi as national sales head
Source: www.indiantelevision.com
 
Today's Newsbreakers.......India
What Anand match means for brand Carlsen
Cadbury loses trademark case on Eclairs
Mars to introduce the Galaxy chocolate brand in India
Source: Livemint
   
Twitter needs to drive advertising revenues while keeping users engaged
Source: CIOL
   
Gourmet Ads Launches Viewability Tracking for Advertisers, Publishers
Source: IT News Online
Casino ads debut in Eden Test
Source: Business Standard
   
Microsoft's Internet Explorer gets a new mascot
Source: Times Of India
   
300 Blockbuster video stores to close in US
Source: India TV News
   
Badminton: Korea Open 2013 Day 2: Watch live online streaming
Source: oyetimes
 
International News
In the Wake of a Reorg, NBCU Lays Off Ad Sales Staff
Google and Nielsen Partner on Online Campaign Ratings [Updated]
AMCX Says Its Own Streaming Strategy Is 'Heretical,' but That's Cool
Ian Reichenthal, Scott Vitrone Reunite With Gerry Graf at Barton F. Graf 9000
Senate Panel Takes on Patent Troll Demand Letters
Netflix Cuts a Major Deal for 4 Marvel Shows
Source: Ad Week
   
Glamour to launch Vogue-sized fashion issues
Source: Media Week
More firms pull Radio Live ads
Source: Timaru Herald
   
Instagram acts after BBC finds site users are advertising illegal drugs
Source: The Guardian
   
Department stores bet big on festive ads to ring the tills
Source: The Guardian
   
Namo Media brings lucrative native ads to all mobile content streams — not just Facebook’s
Source: VentureBeat
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