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Volume 36 - Issue No: 66

 
 
 



Media, Advertising & Marketing

 
 

Star India's Rs 20,000 crore sports gamble
On the eve of Tendulkar's farewell series, Star India unveils a new sports channel lineup, new shows, a high decibel promotional campaign featuring Dhoni under the slug line "Believe."

Krrish 3 rakes in Rs 77 crore in four days
The film is reported to be steady today - Tuesday being a holiday in many parts - will benefit the film’s collection.

Stay in tune with your friends with Line, Katrina
Line, the free call and messaging app has launched its new TVC that would help its users to exhibit emotions ‘without speaking’.

Niche channels to dominate TV in future
With digitisation at a growing trajectory in the country, experts believe that there will soon be a change in how the viewers watch their shows.

Zee 24 Gantalu faces acid test

 

Airtel to acquire Warid’s Congo Brazzaville Operations

President Obama to host 'Mandela: Long Walk to Freedom' cast at White House

Marisa Tomei joins George Lopez in 'La Vida Robot'

 

Six ATN channels launch on Canada’s Bell Fibe TV

Source: www.indiantelevision.com
 
Today's Newsbreakers.......India
Twitter's ad dilemma
STAR unifies branding for sports
Media stocks to poll dance on higher ad spends
Source: Business Standard
   
Advertising agencies face serious digital marketing skills shortage
Source: IT News Online
   
Google to the rescue: New service offers live pay video chats
Source: Financial Express
Komli Media raises $30 million
Source: Hindu Business Line
   
Star looks to cash in on Sachin Tendulkar craze, raises ad rates by 40%
Former Contract chairman Ravi Deshpande launches new advertising agency Whyness
UniverCell shuns TV, bets on digital marketing for Diwali
Source: Economic Times
   
Why Star Sports is retiring ESPN brand in India
Twitter boosts IPO range to $23-25 per share, IBM alleges patent infringement
Source: Financial Express
 
International News
Eleven Wins Aria Resort in Las Vegas
Once Again, Saatchi Changes CEOs in New York
FCC's Tom Wheeler: The Blogging Chairman
3 Shops Await Decision in Skyy Vodka Review
Get Ready for More Changes at HLN
AOL's Ad Comeback Continues
Source: Ad Week
   
Richard Jacobs joins Kinetic as UK marketing director
Source: Media Week
Advertising Executive Tombras to Receive Alumnus Award
Source: utk
   
Digital Advertising Alliance Argues Online Privacy Is All About Choice
Source: CIO
   
AOL ad sales rise, but Patch websites weigh on profit
Source: Reuters
   
Apple, Once A Maker Of Ads With Bite, Gets Bitten By Rivals
Source: Variety

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