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Volume 36 - Issue No: 65
 
 
 



Media, Advertising & Marketing
 
 
 

The puzzling case of TRAI's ad cap
 Why are Zee TV, Star India and Colors so openly supportive of TRAI's diktat. We try to make sense of it all.

‘Blow The Whistle’ for road safety campaign
An initiative by SABMiller India’s ‘Respect the Road’- Don’t drink and drive campaign on digital media.

Discovery Q3 results buoyed by international revenues

Cable TV DAS and the head end factor
The number of cable TV headends has shrunk even further in phase I and phase II towns. Observers expect the trend to continue in phase III and IV areas over the next year as national MSOs, HITS and DTH players move in there.

Howrah’s DAS travails
Digitisation in Howrah in West Bengal has come to a standstill because of an alleged improper definition of the DAS area by TRAI. Will it issue a clarification?
 

Infiniti creates interactive advertising for its new car Infiniti Q50

Beijing’s Englight acquires shares in major Chinese TV production house

Japanese film bags first Japan-Estonia partnership award
 

Google Chrome to prevent downloading of malware on computers
Source: www.indiantelevision.com
 
Today's Newsbreakers.......India
Dabur launches ‘Real Fruit Shakes’
Hero MotoCorp eyeing over 1 million sales
Nestle pledges salt reduction in food brands to meet WHO goal
Marico eyes Kaya Skin Bars for makeover
Krrish 3’s superhero run at box office
Source: Hindu Business Line
   
ASCI upheld complaints against 215 campaigns in August
Advertising industry expects slim growth this festive season
Source: Economic Times
   
Dabur in milk fruit shake market
Source: Business Standard
   
A social media giant, riding the hashtag
Source: NDTV
Wizards of Oz
“The media company of the future is the one with no rate card”
Becoming MobiSocial
Television Gets Playful
“Each day offers a new learning experience”
Men-o-pause
Leo Burnett’s Arvind Sharma resigns; Saurabh Varma to take over
Big Retail in India gives SMEs a miss
Source: Financial Express
   
Advertisers turn to in-app advertising for incremental revenue
Source: CIOL
   
Big brands under ASCI radar for misleading ads
Source: New Indian Express
 
International News
Lawmakers to FDA: Regulate E-Cigarettes
NBCU Rearranges Cable Programming Vets
NFL Flex Schedule a Godsend for NBC
Ad of the Day: After Skyping for 8 Years, Two Girls With a Special Bond Finally Meet
5 Things You Need to Know About Programmatic [Video]
Wheeler's FCC Staff Is Telecom-Heavy
Source: Ad Week
   
The Economist launches ads debating spying, fracking and EU membership
Source: Media Week
IBM Takes Aim at Twitter, Claims to Have Patented Online Advertising
Source: Ad Age
   
Apple's advertising budget dwarfed by Microsoft and Samsung
YouTube Music Awards Drew Thousands, Not Millions, of Views
Source: TUAW
   
Twitter Is Testing A Mobile Ad Product That Will Give Facebook A Huge Headache
Source: Business Insider
   
Land Rover’s new ad gambit uses gaming to turn potential customers into buyers
Source: Venture Beat
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