28 Nov2013 Newsletter Subscription

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Volume 36 - Issue No: 81
 
 
 
 



Media, Advertising & Marketing
 
 

Amul’s tasteless take on Tehelka
The recently released poster has got brickbats from readers...

Lowe Lintas is now Bookmyshow’s creative agency
 The online portal has unveiled a new brand entity and will target the youth with its first ATL marketing campaign

Ads piggyback kids

Zee’s mega push in Europe

Industry speaks on cable monopoly
 Industry gives its perspective on the recommendation paper on monopoly issued by TRAI yesterday.

LCOs demand access to SMS from MSOs

TDSAT-Ad cap: 2nd amicus curiae done, channels turn now
 Amicus curiae says English news channels would be most impacted by ad cap; NBA says TRAI can’t act against broadcasters.

"There's a lot of mileage in pay TV news"
 On his visit to India, BBC Global News CEO Jim Egan talks about its India strategy, and all things journalism and news.

 
 

Datsun to sell vehicles directly through Nissan Motor in India

‘The Hunger Games: Catching Fire’ collects $307.7 million in the opening weekend

Warner Bros slots ‘This Is Where I Leave You’ for September 2014
 

TDSAT-Ad cap: Amicus curiae No 2 takes over

Source: www.indiantelevision.com
 
Today's Newsbreakers.......India
Yatra.com launches e-gift card
TRAI moves to curb monopoly in cable TV business
Competition watchdog gives clean chit to P&G
ITC soaps up premium segment for growth
BlackBerry launches BBM channels
Source: Hindu Business Line
   
Racists vandalise ad, GAP makes Sikh poster boy
Source: Hindustan Times
Google Chromebook in latest Scroogled Ad by Pawn Stars
Source: Cool Age
   
Nestle eyes a bigger India bite
Source: Financial Express
   
Facebook driving retailers to ad tools
Source: Times of India
   
Microsoft latest Surface 2 ads take jabs at iPad Air, Galaxy Tab 3
Source: GSM Arena
 
International News
CBS Soars With Rudolph the Red-Nosed Reindeer
Mark Figliulo's 1st Big Client Is Sprint
YouTube Comments Vandalized by Troll Art
Ben & Jerry's Is Early Winner in Instagram Ad Race
Golfsmith International Shifts Creative Account
HoneyBaked Ham's Radio-Mobile Play Aims to Take a Bite Out of Turkey Day
Source: Ad Week
   
CBS Outdoor International to rebrand as Exterion Media
Source: Media Week
Harvey Nichols sparks Twitter buzz with tongue-in-cheek Christmas ad
Source: The Guardian
   
Someone Put Racist Graffiti On A Gap Ad - And Gap's Response To It Was Perfect
Source: Business Insider
   
Beer industry ads starring Tim Lovejoy escape watchdog rap
Source: Marketing Magazine
   
Designer Claims 'Oldboy' Poster Designs Were Stolen by Ad Agency
Source: Hollywood Reporter
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