18 Nov2013 Newsletter Subscription

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Volume 36 - Issue No: 73
 
 
 
 



Media, Advertising & Marketing
 
 
 

Breaking news, the French way
 France 24, available on cable TV since December 2010, recently launched on Dish TV and DD Direct+ and is busy sprucing its promotional campaign and India-focused content.

CNBC, Philips join hands for branded content campaign
The deal is for CNBC’s new show Innovation Cities that will showcase the innovations that improves the way people live and work.

Chevrolet India gets philanthropic
As part of a CSR initiative, Chevrolet India with One World Futbol Project plans to donate 20,000 footballs to disadvantaged children in India.

LCOs challenge TRAI DAS order in High Court
AThe Gujarat Cable Operators' Association is taking legal recourse in the Gujarat High Court as it feels that the way TRAI is approaching digitisation is detrimental to the LCOs future.

Kolkata MSOs to blackout TV tonight
Leading MSOs in Howrah have decided to switch off cable TV signals if customers do not submit duly filled CAFs with channel preference.
 

Ten Sports readies to dribble with Junior Hockey World Cup

Javier Bardem may play the villain’s role in Warner Bros’ Peter Pan

Anton Yelchin, Ashley Greene to star in indie horror comedy
 

‘Chota Bheem’ store opens in Chennai
Source: www.indiantelevision.com
 
Today's Newsbreakers.......India
Indian mobile users prefer ads to be creatively stimulating
Twitter ties up with Star Sports for in-stream video service
Source: Economic Times
   
Twitter introduces self-serve ads outside US
Source: Business Standard
   
Brands keen to continue association with Sachin Tendulkar
Spot Light | Google
Source: Livemint
   
Middle East and Africa: TV advertising revenues to top $10 billion
Source: CIOL
   
Online advertising exceeds $1bn in one quarter
Source: mumbrella
   
New media investing in favour, but hazards lurk
Source: Tech 2
   
Twitter introduces self-serve ads for SMEs in Canada, Ireland, UK
Source: IBN Live
   
Google ad unites all; stirs emotions across the border
Source: DNA
 
International News
Sony and Facebook Are Making PlayStation More Social
Forbes Media Explores Sale
New CMO Launches Papa John's Creative Search
Media General Lashes Back at Dish in FCC Filing
Condé Nast, Hearst Increase Ad Pages in 2013
Watch This Vintage 80s Teen Ad for 'Get In Shape Girl'
Source: Ad Week
   
Twitter partners with O2 as it opens up ads to SMEs
Source: Media Week
Facebook Reasserts Posts Can Be Used to Advertise
Source: NY Times
   
FXX Adds 'The Simpsons' to Bulk Up Programming in Costly Deal
Source: Ad Age
   
Twitter ‘Banner Ads’: Good for Engagement, Not for Traffic
Source: Dig Day
   
YouTube, with Nielsen Rating, Could Get Millions from TV Ad
Source: Variety
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