TDSAT:
Ad cap saga continues on Day 2
The NBA continued with
its arguments on why the 12 minute ad cap cannot be mandated by
TRAI; content (which includes TV ads) issues fall under the I&B
ministry.
JWT
Mindset gets new leadership team
Santha John will be taking
up an advisory role as Chairman Emeritus and Ram Gedela will be
taking over as a head of the agency at the Hyderabad-based agency.
Zee
News targets Gen Y
With a campaign, Khabrein
apke rangon mein, the news channel is changing its editorial
content to draw more young viewers.
Q2-2014
Den Networks reports 35 per cent higher y-o-y cable revenues
The company reported strong
results in cable revenues for Q2-2014; plans broadband in late Q4-2014
(February).
The
idea is to differentiate in the English movie channel space
Sony Pix's Saurabh Yagnik
speaks about how the channel continues to innovate in the English
movie genre and much more. genrePrimer
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