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Volume 36 - Issue No: 71
 
 
 



Media, Advertising & Marketing
 
 
 

TDSAT: Ad cap saga continues on Day 2
 The NBA continued with its arguments on why the 12 minute ad cap cannot be mandated by TRAI; content (which includes TV ads) issues fall under the I&B ministry.

JWT Mindset gets new leadership team
Santha John will be taking up an advisory role as Chairman Emeritus and Ram Gedela will be taking over as a head of the agency at the Hyderabad-based agency.

Zee News targets Gen Y
With a campaign, ‘Khabrein apke rangon mein’, the news channel is changing its editorial content to draw more young viewers.

Q2-2014 Den Networks reports 35 per cent higher y-o-y cable revenues
The company reported strong results in cable revenues for Q2-2014; plans broadband in late Q4-2014 (February).

“The idea is to differentiate in the English movie channel space”
Sony Pix's Saurabh Yagnik speaks about how the channel continues to innovate in the English movie genre and much more. genrePrimer
 

Kent RO Systems appoints Isobar India as its digital agency

Julia Roberts presented BAFTA to great friend George Clooney

Joe Wright may direct Warner Bros. Peter Pan movie
 

Zee’s Ditto TV makes free launch in the UK
Source: www.indiantelevision.com
 
Today's Newsbreakers.......India
Milkha Singh to endorse Emami chyawanprash
France 24 TV channel signs up with DD, Dish TV
Source: Hindu Business Line
   
Milkha Singh signs first endorsement deal with Emami
PepsiCo bets on India growth story
New TV campaign ‘Wagh Bakri Tea Party’ rides on election fever
Emami appoints Milkha Singh as brand ambassador
Source: Economic Times
   
Twitter's ad service not ready for primetime
Source: Zee News
   
Ahead of Sachin Tendulkar's final Test, Amul dedicates 'Master Butter' ad to Master Blaster
Source: DNA
   
AdSpruce Announces Unique Mobile VideoWall to Monetise Media on the Mobile Web.
Source: Open PR
   
Twitter, Facebook battle for TV show ad dollars
Source: Times Of India
   
Line urges youth to say it with its ‘stickers’
Source: Campaign India
 
International News
Senators Introduce Bill to Curb Sports Blackouts
John Hancock Launches a Review
ESPN Sales Chief Ed Erhardt Wants to Make Sports Even Better
Ad Legend Jeff Goodby Wonders If We're All Part of One Big Thinking Machine
Analyst: Apple TV Is Coming Next Year, Seriously
Mediahub/Mullen Wins VH1
Source: Ad Week
   
Apple expands iAd Workbench to Europe
Source: Media Week
YouTube Gives Channels Free Advertising
Source: Web Pro News
   
Starcom, Yahoo To Leverage Context for Digital Video Content and Ads
Source: Clickz
   
Starbucks Ordered to Pay $2.7 Billion in Dispute with Kraft
Source: Ad Age
   
Talking points: advertising works, violent movies and the dentist’s drill
Source: The Globe and Mail
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