6 May 2013 Newsletter Subscription

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Volume 35 - Issue No: 40
 
 
 
 
 





Media, Advertising & Marketing
 
 
 
 
 

Synopsis of Agriculture Sector Advertising on TV during 2012
 Agriculture sector television advertising witnesses a 7% growth in 2012 vis-a-vis 2011; Zuari Holdings accounted for 10% of total advertising by the sector- Adex India Analysis.

ASCI upholds 96 complaints against ads in Feb 2013
 The advertising industry's self regulatory body received a total 111 complaints out which 96 were upheld; the healthcare category saw 36 ads being deemed misleading according to the ASCI code.

Industry reacts to move to net billing
 Reacting to the decision to shift to net billing, the industry is in consensus that its a move towards the future.
 

Cadbury Bournvita returns as sponsor of Jhalak Dikhhla Jaa 6

Dabur increases ad spend by 5.49% in Q4 FY13

Forstmann Little hires Morgan Stanley to find a buyer for IMG Worldwide

Sony has confirmed a fourth installment for the Men in Black franchise Disney’s ‘Tangled' director in talks with Jason Bateman for new animated feature

Nick US boosts merchandising activity for 'SpongeBob SquarePants'

Kevin Pietersen is the new brand ambassador for Citizen in India

Source: www.indiantelevision.com
Today's Newsbreakers.......India
The branding game of Rory McIlroy
Advertisements return to TV as agencies, broadcasters end billing row
Source: Economic Times
   
‘Consumers are moving towards strong premium beer brands’
Source: Hindu Business Line
   
Amanda Seyfried named 'new face of Givenchy fragrances'
Source: Times of India
   
The time is ripe for a 'createchie'
Source: Business Standard
   
Godrej Consumer: rising operating costs offset input cost decline
Adidas net beats estimates as profitability widens to record
Source: Livemint
   
Samsung Galaxy S4's new ad released, subtly pokes fun at Apple loyalists
Pepsi Madam, when do you plan to launch the Atom in Japan?
Source: DNA
   
Ads back on TV as broadcasters, agencies reach deal
Source: Financial Express
International News
Rockefeller Finally Weighs In on Wheeler FCC Nom
How Bruce Greenwood Ended Up Speaking Only in Ad Slogans
McCann WG Wins Global Duties for Zurich Insurance
Digitas Brings Native Ads to HuffPo
Facebook Gives Developers and Brands Ability to Target Consumers
New Instagram Feature Allows Users to Tag Brands
Ad of the Day: Samsung
Source: Ad Week
   
TalkSport launches first internationally targeted instream ads
Source: Media Week
   
Brands Embrace Mobile Social Advertising
Source: MediaPost Communications
   
The Star names new vice presidents for the advertising and audience divisions
Source: Kansas City Star
   
Interpublic Wins Holding Company Review for Zurich Insurance Group
Source: AdAge.com
   
Acer Launches New Global Advertising Campaign Featuring Superstar DJ Tiesto
Source: Marketwire
   
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