30 May 2013 Newsletter Subscription

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Volume 35 - Issue No: 57
 
 
 
 





Media, Advertising & Marketing
 
 
 
 
 

Synopsis of Telecom Products Advertising on TV during 2012
 The telecom products advertising sector witnesses 47% growth in 2012 vis-a-vis 2011; top ten advertisers account for 94% of total advertising by the sector- Adex India Analysis.

Broadcasters finally accept Trai's 12 minute ad cap mandate
 The broadcast industry has agreed to a road map to comply with the 12 minute per hour advertising cap drawn up by regulator Trai.

Hathway Cable generates profits courtesy digitisation in FY-2013
 After three consecutive loss-making quarters, India's leading cable TV & broadband MSO has reported a profit of Rs 28.27 crore in Q4-FY2013. Its FY-2013 financials too have shown losses being replaced by profits.
 

Dentsu Marcom has launched a new TVC for Pass Pass

Red Bull launches its new TVC

HBO's 'Behind the Candelabra' premiere draws 2.4 million viewers
 

IndiaCast assigns digital content management duties to Tangerine Digital

Source: www.indiantelevision.com
Today's Newsbreakers.......India
Global tea brands appoint new distributors to enter India
Sports Ministry wants BCCI chief to quit
Source: Hindu Business Line
   
Spot-fixing: No long term impact on IPL sponsorships
Source: Times of India
   
Broadcasters to stick to 12 minute ad per hour rule from Oct 1
Source: Greater Kashmir
   
Companies pull Facebook ads over pages lauding violence against women
Source: IBN Live
Hyundai to take on Maruti with four new launches
Source: Business Standard
   
Flipkart exits digital music biz
Source: Hindu
   
Need to improve response to hate speech: Facebook
Source: DNA
   
Flipkart closes Flyte MP3 store a year after launch
Opinion divided over BCCI’s changes for agents
Source: Livemint
International News
Marty Franks, CBS' Top Lobbyist, to Retire
Thrillist's Shane Rahmani Moves to Electus
Facebook Introduces Verified Accounts
Magazine Readership Growing, Survey Shows
News Corp. Plans Cost-Cutting as Newspapers Are Divested From Entertainment
Digital Magazines Popular With Tablet Owners
Ad of the Day: Subaru
Source: Ad Week
   
ISBA warns online media owners over ad misplacement
Source: Media Week
   
CBC granted limited advertising
Source: Edmonton Journal
   
New York Times Co., Hearst Magazines introduce native advertising
Source: Poynter.org
   
Campbell's Soup Adds GSD&M, Taxi to Agency Roster
Source: AdAge.com
   
N.Y. lawyer charged with stealing $579K in company's advertising money
Source: NJ.com
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