2 May 2013 Newsletter Subscription

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Volume 35 - Issue No: 38
 
 
 
 
 
 





Media, Advertising & Marketing
 
 
 
 
 

IBF plays hard ball; orders TV channels to take off ads from 1 May evening
 6 pm is the deadline for channels to heed IBF's diktat as it tries to force AAAI to fall in line with it on the net billing issue. UPDATED!

Jai Maharashtra goes live on Maharashtra Day
 Sahana Group's Marathi news channel Jai Maharashtra has gone live today; the channel will focus on programming for the youth.

Mahua faced 24-hour closure for telecast of adult films earlier this week
 Mahua channel gets pulled up for 24 hours for telecasting adult content; this is not the first instance of such an occurrence on the channel.
 

IBF advises broadcasters to stop carrying TV commercials on net billing issue

Two Indian agencies bag metals in Clio Awards 2013

Rasna to spend up to Rs 50 mn over next three months to market its new Ju-C beverage range

Chris O'Dowd to work with Adam Driver in 'The Coward'
Helen Mirren bags top actress at UK theatre awards

ICC announces CSR partnerships for the ICC Champions Trophy 2013

Prisma Global introduces snap2life

Source: www.indiantelevision.com
Today's Newsbreakers.......India
Dispute over billing method: Ads go off air as channel-agency slugfest continues
Facebook first-quarter revenue up 38 per cent
Source: Economic Times
   
Apex court clears hurdles for FDI in multi-brand retail
Unilever-HUL deal fifth largest Indian inbound M&A on record
Panasonic to invest Rs 1,500 crore over three years
Source: Hindu Business Line
   
Microsoft Windows phone ad pokes fun at Apple-Samsung brawl
Source: Hindustan Times
   
Did you see that ad on TV?
Source: Livemint
   
Broadcasters-ad agencies spat over billing continues as ads stay off air
Honda outshines Maruti with Amaze bookings
Source: Business Standard
   
Sushant Singh Rajput bags his first major endorsement
Windows Phone Nokia Lumia 920's new ad takes potshots at Apple and Android
Source: Times of India
International News
Mountain Dew Fiasco Shows Brands Desperately Want Street Cred
Facebook Served 39 Percent More Ad Impressions in Q1
Condé Nast Entertainment Announces New Program Slate at NewFront
Glamour Hires First Digital Art Director
Eddie Bauer Has New Creative Agency
DreamWorks to Buy Youth-Oriented YouTube Network
Ad of the Day: IBM
Source: Ad Week
   
Bauer Media to launch sister Kiss digital stations and close Q radio
Source: Media Week
   
Mountain Dew Commercial Pulled After Accusations of Racism
Source: TV Week
   
Dreamworks Animation Acquires YouTube Network AwesomenessTV
Source: AdAge.com
   
Samsung ‘epic’ ad campaign for Smart TV
Source: Advanced Television
   
Facebook unlocks advertising on mobile phones
Source: Telegraph.co.uk
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