20 May 2013 Newsletter Subscription

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Volume 35 - Issue No: 50
 
 
 
 
 





Media, Advertising & Marketing
 
 
 
 
 

Indian HD TV channels: attracting brands, and media agencies
 Viewers of and subscriptions to HD versions of Indian TV channels like Six HD are on the rise. Hence, advertisers and media agencies have started advertising on them. Lower TV spot costs, targeted audiences, are no doubt helping them to decide.

TV news industry awaits 4G telco services
 Indian TV news journos and CTOs are looking forward to using 4G telecom services when they gain traction as an alternative to OB vans for reporting live from the field. They simply love the data speed that 4G offers.

Trai likely to issue consultation paper on TV channel aggregators
 The regulator gave this assurance to cable TV operators over the weekend. It also assured them that a meeting would be organised separately to address their issues.
 

Oreo Choco Crème launches its new TVC

Badminton World Federation in four year deal with IMG

Prequel to 'Crouching Tiger, Hidden Dragon' to be filmed next year

 

Google+ Social sign in now live on Speakingtree.in

PlayStation launches Move Street Cricket II for PS3
Source: www.indiantelevision.com
Today's Newsbreakers.......India
Consumer consciousness: Decoding good value for brands
Source: Economic Times
   
Esha Media Research intends to invest Rs 450 cr in TV TRP biz
BCCI orders probe into spot-fixing
Source: Hindu Business Line
   
Cricket’s loss no gains for football, tennis, other sports
Source: Hindustan Times
   
Roberto Mancini says goodbye to Manchester City fans with full-page 'thankful' paper ad
Source: DNA
   
A year after IPO, Facebook aims to be ad colossus
Source: Money Control
   
IPL's TV ratings on sticky wicket but advertisers unfazed
Marketing via YouTube
Source: Business Standard
   
Yahoo’s board approves $1.1 billion Tumblr purchase: WSJ
Ranadive becomes majority stake holder in Sacramento Kings
Source: Livemint
International News
Would Yahoo or Facebook Make a Better Tumblr Parent?
Gevalia Aims for a Buzzy Social Partying Weekend
Meet the Sleepy's Creative Finalists
Modest Buzz for NewFront Content Based on Social Sharing Data
Former Publicis COO Richard Pinder on Reimagining Global Networks
Yahoo Adding Tweets to Homepage
Yahoo in Talks to Acquire Tumblr
Source: Ad Week
   
ITV and Channel 4 insist they will beat declining ad market
Source: Media Week
   
GhanaWeb teams up with MTN to launch CPC advertising
Source: GhanaWeb
   
Nintendo makes grab for 'lets play' YouTube advertising revenues
Source: Times LIVE
   
Financial Times Becomes the Latest Media Site Hacked Over Syria
Source: AdAge.com
   
Canada doubles spending on advertising to promote oil sands
Source: Stockhouse
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