1 May 2013 Newsletter Subscription

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Volume 35 - Issue No: 37
 
 
 
 
 
 





Media, Advertising & Marketing
 
 
 
 
 

HUL ups ad spend by 21.27% in Q4 FY13
 Thanks to a competitive playing field in the FMCG sector, the giant spent Rs 8.21 billion on advertising and marketing in Q4 FY13 and a total of Rs 38 billion in the year.

IT searches Balaji Telefilms and board of directors' homes
 IT officials from the search and seizure department reportedly stormed the Balaji office and Kapoors' residences since the IT dept. feels that Balaji has paid less money as tax accordng to reports.

DAS Stay extended to 4 June in Andhra Pradesh, court wants action taken report from Govt
 The stay on switch-off of analouge signals extended to 4 June; the court also permitted other parties including the Indian Broadcasting Foundation to be impleaded in the case.
 

Ant Farm launches ad venture Fork Media

A majority of advertisers comply with dictat of ASCI on complaints: Tewari

ad2c sets up shop in Indonesia
Cox Communications Launches The Full MOVIEPLEX Multi-Platform Experience
Baseball player turned actor Brad Lesley dies at 54

Flowing Ink bags creative, media mandate of SevenHills hospital

OLX.in says 'Every Mother Counts' to mark Mothers' Day

Source: www.indiantelevision.com
Today's Newsbreakers.......India
HUL shares zoom 20% on open offer by Unilever
Why Unilever wants a larger slice in HUL
Rasna enters ready-to-drink category with Ju-C
Champions League Cricket to attract entertainment tax
Sony Pix inks deal with MGM Studios
Source: Hindu Business Line
   
Second coming: Bollywood moms are all the rage on brand street
Never get too close or too friendly with your advertising agency: Stephen Norman
Source: Economic Times
   
McDonald's underlines Masala Grill's 'pakka' Indian flavour
Source: Campaign India
   
Twitter Canada announces Kirstine Stewart as managing director
Source: Times of India
   
Rishi Khiani's Ant Farm rolls out advertising venture Fork Media
Source: VC Circle
   
Broadcasters threaten to take commercials off the air
Yahoo! unveils new online shows
HUL investors may hold out for a higher price from Unilever
Source: Livemint
   
Drop ads, IBF tells TV channels
HUL open offer: Large investors not enthused
Dabur net up 18.37% in FY13
Source: Business Standard
   
Alibaba pushes into social networking with Weibo investment
Source: NDTV
   
HUL stock soars 17%, touches all-time high
Dabur Q4 net rises 17.61% to Rs 200 cr on strong sales
Source: Financial Express
International News
Petco Reaches Out to Creative Agencies
AOL Unveils 15 Fall Shows in an Aggressive Push for TV Dollars
Bonnier Sells Snow Sport Titles to Active Interest Media
Twitter Opens Ad Demand Floodgates With Self-Serve Expansion
Nielsen Launches Product to Measure Online Audiences
Comedy Is King at the Hulu NewFront
Ad of the Day: H&M
Source: Ad Week
   
AOL pulls plug on Goviral but launches Be On
Source: Media Week
   
Google confirms online advertising growth in Nigeria
Source: The Guardian Nigeria
   
Hulu Touts New Shows, 4 Million Subscribers
Source: AdAge.com
   
Jersey government bans all cigarette advertising
Source: BBC News
   
Gonski reforms to get $50m advertising campaign
Source: The Australian
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