15 May 2013 Newsletter Subscription

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Volume 35 - Issue No: 47
 
 
 
 
 





Media, Advertising & Marketing
 
 
 
 
 

TAM hires Sr cop to increase security of its TV ratings panel
 The ratings agency is doing this to quell past allegations of it being breached and to ensure that the quality and security of its TV ratings system is uncompromised.

DD News and Samachar beat pvt news channels: Prasar Bharati CEO Jawahar Sircar
 The ratings have come at a time when DD has filed for legal redress against TAM; the Competition Commission of India has commenced an inquiry into the allegations.

Zee News renamed to Zee Media
 Zee News to soon get a makeover; will be known as Zee Media Corp, a new look and packaging is on the way.
 

Madison Media is Maxx Mobiles' media AoR

Razorfish hires Manan Mehta to steer India biz

Vivaki Exchange bags Indian Badminton League's media biz

Kevin Spacey to present MacTaggart lecture at Edinburgh international TV festival
 

MakeMyTrip becomes official travel partner for 'Yeh Jawaani Hai Deewani'

Ogilvy Mumbai wins creative duties for Home Centre in MENA

Source: www.indiantelevision.com
Today's Newsbreakers.......India
Broadcasters fear the return of gross ad-billings
Contract Advertising gets new creative leader
HC stops Hindustan Unilever from publishing disparaging commercials
The feeble resurrection of long advertisement copy
Source: Economic Times
   
US telecom operators unite on anti-texting ads
Source: NDTV
   
Delhi NGO complaint against RCB for advertising alcohol brand
Source: Samay Live
Facebook aims to make India its largest market
Network18 Group appoints Ajay Chacko as COO
Re-inventing the IPL
Source: Hindu Business Line
   
BlackBerry to offer BBM messaging app on Apple, Android devices
TAM strengthens security, transparency in research
HT Media net profit rises 82% in March quarter
Source: Livemint
   
Delhi NGO complaint against RCB for advertising alcohol brand
Source: Times of India
International News
Reckitt Benckiser Picks Digital Shop for Cold Remedies
Meredith Corp. Buys, Closes Parenting, Babytalk
HTC 'Facebook Phone' Flops Along With Facebook Home
Univision Inks Deal With El Rey, Comes Out Swinging at English-Language Nets
Bartle Bogle Hegarty Finds New Chief for U.S.
Atlanta Goes Aereo
Ad of the Day: Old Spice
Source: Ad Week
   
BT begins £100m ad blitz to promote BT Sport
Source: Media Week
   
Univision Resets Sights After a Ratings Victory
Source: New York Times
   
ABC & Nielsen Partner to Measure Mobile Advertising Campaigns
Source: Broadway World
   
After Six-Month Search, BBH North America Hires CEO
Source: AdAge.com
   
Mediaset First-Quarter Profit Falls on Italy Advertising Slump
Source: Bloomberg
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