10 May 2013 Newsletter Subscription

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Volume 35 - Issue No: 44
 
 
 
 
 





Media, Advertising & Marketing
 
 
 
 
 

Hindi GECs make a comeback; Star plus continues to lead
 Max shed some points and Star Plus gained nine points to come level with it with 224 GRPs in week 18 of TAM; the pecking order of the Hindi GECs remain the same.

NDTV India: Bouncing back to profitability
 The company's management is getting its act together; revenues are up as are profits. Expenses though may need some curtailing going forward.

Court rejects PIL seeking to stay telecast of Race 2 on Zee TV

Triumphant I&B sec Varma says Phase II digitisation 99% complete
 I&B secretary Uday Kumar Varma said this while addressing nodal officers yesterday; adding that the I&B team is doing a great job.
 

IAA Debates in Delhi: ‘Creative awards can also be given for differentiated one-off expressions’

Intex ropes in Farhan Akhtar as brand ambassador for its mobility business

EA Sports, Fifa extend licensing deal till 2022

Emirates launch a new phase of Shares a Smile with Arsenal
Film on battling Somali pirates to get worldwide release in October
 

News Nation hands over media AOR to Carat

Arsenal creates record with kit deal with Puma

West Ham United in kit deal with Adidas

Global Advertisers opens 4 regional divisions
Source: www.indiantelevision.com
Today's Newsbreakers.......India
When Madison Avenue went public, as seen in ‘Mad Men’
Intex ropes in Farhan Akhtar as ambassador for smartphones
Source: Economic Times
   
Advertising peeks out of the closet
Online shopping from Myntra.com can now be 'exchanged'
Nimbuzz eyes unified licence for net telephony
Source: Hindu Business LIne
   
Facebook's auto-play video ads likely to put off users
Source: Zee News
   
Food commercials excite teen brains more than mobile plans, cars
Source: domain-b
   
Siti Cable appoints V. D. Wadhwa as new CEO
GM launches MPV Chevrolet Enjoy at Rs.5.49 lakh
McDonald’s, Wendy’s dig in on deals in battle for diners
BARC names Partho Dasgupta as chief executive
Source: Livemint
   
ZooZoos simplify the Web
NDTV posts Q4 net of Rs 27.8 cr
Microsoft names first woman CFO
Source: Business Standard
International News
The CW Stocks Up on Sci-Fi
IAB Fires Back With an Open Letter to Digital Buyers
Twitter Vines Get Shared 4x More Than Online Video
YouTube Launches Subscription Offering
Facebook Could Map Out Local Search, Ads With Waze Deal
Microsoft Would Reportedly Pay $1 Billion for Nook's Digital Assets
Ad of the Day: Schwinn
Source: Ad Week
   
Hearst Magazines appoints president of digital media
Source: Media Week
   
Advertising industry seeks aspiring creatives
Source: Irish Times
   
Advertising feature: sticking to the principles of prosperity
Source: Scotsman
   
Turner Starts Health Brand Upwave to Create Digital, Mobile and TV Content
Source: AdAge.com
   
Spectrum Equity Invests Over $50 Million in Video-Advertising Distributor
Source: Wall Street Journal
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