7 Mar 2013 Newsletter Subscription

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Volume 33 - Issue No: 100
 
 
 
 
 
 
 
 





Media, Advertising & Marketing
 
 
 
 
 
 

Synopsis of Airline Advertising on TV during 2012
 Airline Advertising on TV witnesses 1% growth by volume in 2012 compared to 2011; top 10 advertisers contribute 99% of total TV Ad volume by the category - Adex India Analysis.

MSOs have over 2 mn STBs in stock: Govt
 Providing fresh update, the government has said that Phase II is on course and MSOs have around 2.23 mn STBs in stock while another 2.02 mn are under procurement.

IPG Mediabrands snaps up Indian digital agency Interactive Avenues
 Interactive Avenues to become an important strategic part of Mediabrands Audience Platform; co-founder Amar Deep Singh will be MAP India CEO. UPDATED!
 

To The New raises Rs 750 mn from Four Cross Media

Mindshare gets maximum shortlists at Media Abbys 2013

Aircel extends Chennai Open title sponsorship deal till 2016

 
'Hobbit: An Unexpected Journey' crosses $1 bn at the global box office
Sundance Institute to host a four day Summer Film Festival in Los Angeles in August

Commonwealth's RP Singh to join Sirez Group

abm communication bags creative biz for Aspiring Minds

OLX.in launches a new campaign to strengthen its 'Bech De' proposition

TV Ratings
Top 10 Programmes (27/05/2012 to 02/06/2012)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (27/05/2012 to 02/06/2012)
SONY MAX
Star Plus
Z Zee TV
Colors Viacom18
SONY ENTERTAINMENT TV
SONY SAB
Life OK
Sun TV
Star Pravah
Star Jalsha
Disney XD
GEMINI
Star Gold
ETV Marathi
Z Marathi
Source: www.indiantelevision.com
Today's Newsbreakers.......India
PepsiCo launches new Slice campaign
‘Sony Music Jive’ on Xperia smartphones
Get favourite restaurant fare at your rail coach
Samsung invests $112-m in Sharp
Source: The Hindu Business Line
   
EU fines Microsoft $733 million for breaking browser deal
Source: Times of India
   
Bollywood beauties rule telly ad world
Aircel renews partnership with Chennai Open for three years
Source: Economic Times
   
Sony unveils flagship smartphone Xperia Z
Source: Hindu
   
PepsiCo mulls price hike for mango drinks
Google tests same-day delivery, raising marketplace speculation
Source: Livemint
   
Facebook Page Manager app downloads soar; Pages now exceed 15 million
Source: Think Digit
International News
P&G Moves Tampax To Publicis
Recruiter Celeste Gudas Says Freelancers Are Happier
Adobe Borrows From Pinterest in Marketing Cloud Redesign
Laura Lang Pulls Out of Multiple Industry Events
Y&R's Carter Murray is Draftfcb's New CEO
Ad of the Day: Optimum
Source: Ad Week
   
Crown Paints appoints PHD to £1.5m media account
Source: Media Week
Tesco plans targeted advertising with launch of free TV service
Source: Reuters
   
CoxReps Launches New Cross-Platform Advertising Solutions
Source: PR Newswire
   
clypd Raises $3.2 Million to Revolutionize TV Advertising
Source: BostInno
   
Local websites face uphill struggle to secure advertising
Source: The Daily Star
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