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Volume 33 - Issue No: 98
 
 
 
 
 
 
 





Media, Advertising & Marketing
 
 
 
 
 
 

Women Power: Anita Kotwani
 Kotwani feels that the media industry is one where men and women rub shoulders as equals and that balancing work and home continues the main challenge for working women.

Govt mulls amendment of PRB Act to check menace of paid news
 Govt is looking at amending the PRB Act as recommended by the Parliamentary Committee; instances related to electronic media have been brought to the notice of the government, says Manish Tewari.

RGV and John Abraham fail to weave BO magic
 Varma’s 'The Attacks Of 26/11' has been a wasted attempt to relive the Mumbai terror attacks of 2008 & the film could net just Rs 52 mn in its opening weekend; John Abraham's 'I Me Aur Mein' collected Rs 52.3 mn. BOX OFFICE!
 

Sanjay Panday to head Gutenberg Networks India

Manas Mishra moves to Vizeum

Triton wins media mandate for Force Gurkha

MICA launches Mica Indian Marketing Intelligence

 
Richard Burton gets Hollywood star
Die Hard 5 retains No. 1 spot at overseas box-office

Reebok to launch "Live with Fire" campaign

Former Networkplay CEO Sundaram launches PlatformPlay Media Ventures

TV Ratings
Top 10 Programmes (27/05/2012 to 02/06/2012)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (27/05/2012 to 02/06/2012)
SONY MAX
Star Plus
Z Zee TV
Colors Viacom18
SONY ENTERTAINMENT TV
SONY SAB
Life OK
Sun TV
Star Pravah
Star Jalsha
Disney XD
GEMINI
Star Gold
ETV Marathi
Z Marathi
Source: www.indiantelevision.com
Today's Newsbreakers.......India
Consumers may bear burden of import duty hike on set-top box
Parle Agro earmarks Rs 40 cr for marketing Frooti during IPL
Mobile advertising gaining acceptance: Study
Taj Falaknuma Palace gets award
Perfetti to tap digital media for Mentos campaign
Source: The Hindu Business Line
   
Shah Rukh Khan still the don in endorsement world with Frooti, Tata Tea in his kitty
IWatch: Apple's wristwatch-style device may bring more money than TV
Source: Economic Times
   
Facebook buys Microsoft ad tech platform
Source: toboc.com
   
Get location-aware ads without GPS
Source: Times of India
   
Splashy ads tackle lawsuit over watery beer
Source: Indian Express
   
PepsiCo to start new campaign for new Lay's flavours from today
Parle Agro fires salvo, gets SRK to endorse Frooti
Source: Business Standard
   
News Corp to sell Sky New Zealand stake
Source: Livemint
   
Pour out the coffee
Digital didn’t kill any star
“We are much more than just another Swiss watch brand”
Is the creative agency future-proof?
“Constant connect with customers is most important”
Bits & bytes
Groovy Moves
Source: Financial Express
International News
DDB Chicago Expands Duties on Mars, Safeway
Sunday Night Ghost Town: Soft Launch for ABC's Red Widow
WPP Buys Canada's John St.
Hill Holliday Wins Capella University's Biz
Fox Renews The Following, New Girl, Mindy Project, Raising Hope
Ad of the Day: Volkswagen
Source: Ad Week
   
Sky to leapfrog Virgin Media with £200m acquisition of O2's telephony business
Source: Media Week
Microsoft ending Scroogled TV advertising campaign
Source: The Verge
   
Amazon Officially Enters The Mobile Advertising Business
Source: Mobile Marketing Watch
   
Rick Bayless Brews Up New Brand for Corona Marketer
Source: AdAge.com
   
Executives see golden age for digital advertising
Source: BtoB Magazine
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