25 Mar 2013 Newsletter Subscription

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Volume 34 - Issue No: 12
 
 
 
 
 
 





Media, Advertising & Marketing
 
 
 
 
 

Trai brings ad regulation ghost back to haunt broadcasters again
 Trai issues notification to cap ad time at 12 min per clock hour while doing away with the other contentious clauses; broadcasters are unhappy and are likely to move the court.

Stage set for News TV Summit and NT Awards on 25 March
 The who's who of Indian news television industry expected to converge at New Delhi's Taj Palace Hotel to deliberate on the way forward for the industry.

News channels urge government to keep Trai's ad regulation in abeyance
 Fearing a huge impact on their rev models, news broadcasters have urged the govt not to implement the ad time regulation notified by Trai till Das is fully implemented; NBA says such regulations are unwanted and ill-timed.
 

Madison turns 25!

Viacom18 sets up unit for brand solutions across the network

 
Jennifer Lopez sparks rumours of collaborating with Chris Brown
New Transformers to have ancient villain

Mountain Dew targets MMA fans with SFL sponsorship

TV advertising most effective in building word of mouth for brands: Thinkbox

Source: www.indiantelevision.com
Today's Newsbreakers.......India
Karnataka comes down on surrogate advertisements
Young Versace to tap Indian market
Costa Coffee brews pan-India plans
Dunkin to go beyond just donuts
Rasna to enter energy drink segment this summer
Hungama launches music application
nexGTv bags mobile streaming rights for IPL
Pepsi rolls out a new shape for bottle
Organisers promise grand IPL opening ceremony
Adidas Originals to step up expansion in India
BookMyShow to manage 60 % of ticketing inventory for IPL-6
Source: The Hindu Business Line
   
Broadcasters can show maximum 12 minutes of ads in 1 hour
Source: Daily Bhaskar
   
Parle ropes in Amitabh Bachchan for endorsement to take on Britannia's Good Day
Rogue JWT creatives whip up worries for Ford
Coke, Pepsi hike prices, add new pack sizes
Source: Economic Times
   
"Digital media makes it easier for brands to be more likeable"
IPL-6 could see endorsements galore
Source: Business Standard
   
Dish TV stock gets a price hike boost
Source: Livemint
   
Digital, mobile ads to drive Dentsu India's growth: Ohri
Source: Hindustan Times
   
Microsoft didn’t violate Google patent: Judge
Source: Financial Express
International News
What AARP Learned From #ObamaIsNotSatan
Alphabird, Digimogul: Tell Us Who's Behind the Botnet
Marin Software CEO Opens Up After His Company's Stock Does
FCC Chairman Announces Exit Friday
Justin Timberlake Surprises Fans on Set in Target Ad
Kirshenbaum Joins Nike Roster With SB Ad
Ad of the Day: Anti-Defamation League
Source: Ad Week
   
Paid-for ads prompt three quarters of additional brand conversations
Source: Media Week
   
FCC Chairman Julius Genachowski Leaving U.S. Agency
Source: Ad Age
   
Good Times returns to advertising burgers
Source: Biz Journals
   
Ford Apologizes For Ads Showing Women in Bondage
Source: cnbc
   
Heyzap Introduces Ads To Its Mobile Gaming Network
Source: Tech Crunch
   
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