20 Mar 2013 Newsletter Subscription

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Volume 34 - Issue No: 9
 
 
 
 
 
 





Media, Advertising & Marketing
 
 
 
 
 

Times Now ups ad rates amidst slowdown
 Buoyed by ratings, the channel has hiked ad rates by 30% across all time bands and its prime time 9 pm property 'News Hour', anchored by Arnab Goswami, by 50%; industry offers mixed reactions.

Race for Sri Lanka Cricket commercial rights gets hotter
 Zeel-owned Taj Television, Neo Prime Sports and Total Sports Asia bid for the rights; Star and Multi Screen Media opt out as the telecast rights to the only India tour to Sri Lanka falling in this 7-year cycle is with Taj TV.

Viacom18 Motion Pictures COO Vikram Malhotra quits
 Malhotra has decided to pursue his entrepreneurial ambitions; he will, however, continue with the company till July.
 

Lowe Lintas & Partners and Interactive Avenues set up exclusive partnership

Goafest Ad Conclave theme announced

Social Wavelength wins SARE Homes social media biz

 
Lee Chang-dong to be dean of Asian Film Academy
Michael Gracey to direct Elton John biopic

Orchard Advertising appoints Sameera Dowerah as creative director

Supertech to continue as associate sponsor of Rajasthan Royals

Gitanjali ropes in Salman Khan for gold and diamond saving schemes

MagicBricks launches second TV commercial

Source: www.indiantelevision.com
Today's Newsbreakers.......India
IPL 6 ad inventory sold out after drop in rates
Marks and Spencer sheds premium tag to enter Indian wardrobes
Country Club sees health clubs as good fit
KFC outlet at Lulu Mall
IPL 6 ad inventory sold out after drop in rates
PVR bluO eyes bowling centres, dart stations to hit bull’s eye
Source: The Hindu Business Line
   
Combining OgilvyAction, G2 globally a giant leap for WPP, but small step for brand activation
Best of the underrated, local and foreign ad campaigns
GroupM's Dominic Proctor on the power of simplicity
Start-up Hector Beverages is out to prove its energy drink Tzinga has enough zing to take on giants
The 'best' and the 'bekaar' ads
Photo synthesis: The Kashmir crucifix
Source: Economic Times
Samsung plans a wristwatch phone
HUL's aerosol plant to go on stream shortly
Source: Business Standard
   
Twitter Gives Small Businesses More Advertising Options
Source: CIO
   
Deepika Padukone to be the brand ambassador of Vogue Eyewear?
Source: Indian Express
   
Vikram Malhotra quits as Viacom18 Motion Pictures COO
Source: Livemint
   
Small businesses lagging behind in digital advertising: Boston Consulting
Source: domain-b
   
Online shopping site ShopClues.com raises $10 mn form Helion Venture Partners, Nexus Venture
Source: Financial Express
International News
    		• NFL Sidelines Talk of Expanded Playoff Roster
    		• Deutsch LA Creative Chief Hunter Exits
    		• Magazines Face New Circulation Requirements
    		• Malone's Liberty Media Snaps Up Charter Stake
    		• Buyers Blind When It Comes to How Exchanges Actually Work
    		• Meet the Most Suspect Publishers on the Web
    		• Ad of the Day: Southwest Airlines
    Source: Ad Week
       
    Sky Sports launches on pay-as-you-go Now TV
    Source: Media Week
  		• Buzzfeed is Building a Native-Advertising Network
    Source: AdAge.com
       
  		• TV advertising is vital to word of mouth
    Source: Warc
       
    		• Honda splits its advertising account among three firms
    Source: Los Angeles Times
       
    		• Advertising hoarding mocking Fernando Torres to be removed
    Source: Sports Mole
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