19 Mar 2013 Newsletter Subscription

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Volume 34 - Issue No: 8
 
 
 
 
 
 





Media, Advertising & Marketing
 
 
 
 
 

Paid C&S homes projected at 173 million by 2017
 Paid C&S television households is expected to represent 91% of total TV universe by 2017, says Ficci KPMG; at 121 mn in 2012 this accounts for 79% of total TV households.

Jolly LLB nets Rs 124 mn in opening weekend
 Irani and Warsi manage to pull crowds to multiplexes, but the film finds few takers in single screens; Mere Dad ki Maruti has a disappointing opening weekend. BOX OFFICE!

Executive Dossier
'We can monetise more in a digitised environment'
 Interview with Business Head of Sab Anooj Kapoor
 

GroupM launches Y-Co in India

VML Qais wins digital duties of HealthFore

Havas Media appoints Abhishek Jain to head buying for west

 
Christian Bale likely to play Moses

America's local media ad revenue to reach $148.8 bn in 2017

BC Web Wise launches Oojle

TV Ratings
Top 10 Programmes (27/05/2012 to 02/06/2012)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (27/05/2012 to 02/06/2012)
SONY MAX
Star Plus
Z Zee TV
Colors Viacom18
SONY ENTERTAINMENT TV
SONY SAB
Life OK
Sun TV
Star Pravah
Star Jalsha
Disney XD
GEMINI
Star Gold
ETV Marathi
Z Marathi
Source: www.indiantelevision.com
Today's Newsbreakers.......India
Realty brand Donald Trump’s India venture to sport desi tag
US footwear brand Skechers to launch ‘Made in India’ range
McDonald’s is ‘lovin it’ with breakfast offer
AC makers count on long summer for sizzling sales
Source: The Hindu Business Line
   
Future Group drops plan to sell stake in retail formats
Vodafone’s new campaign to target net-surfing youth
Gujarat Tourism bags 3 national awards
Government working to curb fraudulent multi-level marketing companies
Cannes Lions advertising festival: What and how will nine Indian ad professionals judge
Source: Economic Times
   
Sridevi to be the brand ambassador of Tanishq?
Source: Indian Express
   
Glimmers of hope for troubled US newspapers, says study
Source: koimoi
   
MSM drops IPL sponsor rates to attract advertisers
Siddharth Sethi joins Mindshare India as leader, digital
Source: Business Standard
   
McDonald’s bets on breakfast for a boost
Glimmers of hope for troubled US newspapers, says study
Source: Livemint
   
From soaps to soaps
Celebrating Innovations
“We will have a different pricing model for India”
“I admire Apple as a technology brand”
Riot of colours
Let’s Get Intimate
Bits & bytes
Source: Financial Express
International News
    		• RPA Beats Odds to Keep Honda Brand
    		• Google Ventures Leads $1.875 Million Funding Round in Native Mobile Ad Startup
    		• Starbucks Cherry-Picks Sephora to Fill CMO Role
    		• NBC News Digital Names Yahoo's Hillary Frey as Editorial Director
    		• NewsBeast Names VP, Publisher
    		• Coca-Cola Wins Inaugural Brand Icon Award From the CLIOs
    		• Ad of the Day: Orangina
    Source: Ad Week
       
    Vitabiotics launches first TV ad with Channel 5 in £2m campaign
    Source: Media Week
  		• Ad men: TV ads should be 5 secs
    Source: Advanced Television
       
  		• Newspaper Advertising In China Is Being Affected By New Media, Too
    Source: Forbes
       
    		• Twitter gives small businesses more advertising options
    Source: Australian Techworld
       
    		• Starbucks Names Sharon Rothstein Global CMO
    Source: AdAge.com
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