15 Mar 2013 Newsletter Subscription

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Volume 34 - Issue No: 6
 
 
 
 
 
 





Media, Advertising & Marketing
 
 
 
 
 

Star Plus stays at the top; Colors a GRP away from Zee TV
 Continuing to maintain its lead in the Hindi general entertainment space, Star Plus added six gross rating points (GRPs) to its last week’s tally to register 271 GRPs in the week ended 9 March.

Govt firm on Phase 2 deadline, claims 60% digitisation in 38 cities
 I&B secretary Uday Varma says 10 out of the 38 cities have 75% digitisation; pace slow in four cities including Ranchi, Srinagar and one in Tamil Nadu.

Court passes landmark judgement to protect digital sports rights holders against telcos
 In a landmark judgment that will have long term effects on revenue sharing and monetisation, the Delhi High Court has said mobile phone companies can't provide to their subscribers live match updates for sporting content for which Star India has the rights.

Skewed biz model hampers electronic news media functioning
 News channels are operating on a broken business model as they have to cough out high carriage fees while subscription income is low; digitisation is improving the scenario but there is a long way to go & journalists need to adapt to new media.
 

JWT bags K7 Computing's creative biz

Bates CHI & Partners to handle creative duties of General Insurance Council
 
Great Gatsby to open Cannes Film Festival
Danny Boyle plans Trainspotting sequel in 2016

Garnier Men renews deal with Rajasthan Royals for IPL

BBC World News and BBC.com launch ‘Live the Story’ global campaign

TV Ratings
Top 10 Programmes (27/05/2012 to 02/06/2012)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (27/05/2012 to 02/06/2012)
SONY MAX
Star Plus
Z Zee TV
Colors Viacom18
SONY ENTERTAINMENT TV
SONY SAB
Life OK
Sun TV
Star Pravah
Star Jalsha
Disney XD
GEMINI
Star Gold
ETV Marathi
Z Marathi
Source: www.indiantelevision.com
Today's Newsbreakers.......India
McDonald’s opens restaurant in Kerala
FMCG firms log on to digital media to create brand buzz
Wonderchef plans to rope in more homemakers
Vibgyor Real Estate signs on Rituparna Sengupta as brand ambassador
ZTE appoints Xu Dejun as CEO of India operations
Source: The Hindu Business Line
   
Government intends to control only misleading ads, not media
Source: Economic Times
   
Google removes AdBlock Plus app from Play Store
Source: NDTV
   
EBay questions value of Google's main advertising service
Source: domain-b
Coca-Cola faces Chinese govt probe for mapping sensitive areas
'Govt intends to control only misleading ads, not media'
Source: Business Standard
   
Television lacks in ad revenues
BMW selects Infosys as global partner for infra mgmt services
IPL-6 may clock 27% more in advertisement revenues
Source: Times of India
   
Adobe launches creative cloud offering in India
Source: Financial Express
   
Samsung Galaxy S4 launched globally, to be available in the market by April
Source: DNA
   
At Galaxy S IV launch, Samsung will have insurance plan in back pocket
Source: Livemint
International News
    		• Ad Blasts Nickelodeon for Airing Junk Food Spots
    		• Samsung Galaxy S4 Will Boost Mobile Advertising, Says Industry Players
    		• Reuters Deputy Social Media Editor Indicted By Department of Justice
    		• There Is a Good Chance You Are Being Tracked While You Shop
    		• Old Spice's Mr. Wolfdog Is as Skilled as Any Living Creature at Making Banner Ads
    		• Pinterest, Twitter Step Up Their Analytics Games
    		• Ad of the Day: Carlsberg
    Source: Ad Week
       
    Trinity Mirror to invest £8m into 'digital' in 2013
    Source: Media Week
  		• Forssell named Hulu acting CEO
    Source: Advanced Television
       
  		• U.K. Film Distribs Cut Advertising Spend by 6%
    Source: Variety
       
    		• Are the Social Media Advertising Changes Good for the SMB?
    Source: Marketing Pilgrim
       
    		• Chevrolet consolidates advertising under one roof
    Source: Chicago Tribune
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