5 June 2013 Newsletter Subscription

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Volume 35 - Issue No: 61
 
 
 





Media, Advertising & Marketing
 
 
 
 

Synopsis of Household Products Advertising on TV during 2012
 The household products advertising sector witnesses 9% growth in 2012 vis-a-vis 2011; top five advertisers account for 50% of total advertising by the sector - Adex India Analysis.

TRAI releases draft tariff order and DAS interconnect regulations
 The regulatory body has announced amendments to its earlier orders and regulations for tariffs and interconnect agreements for broadcasters' & the cable TV sector's feedback.

Against all odds, Prasar Bharati continues to swim upstream
 The pubcaster's member personnel Brigadier V A M Hussain is pretty clear it has the wherewithal to soar like its private sector cousins. But will it be allowed to, he asks? COMMENT!
 

Sony Six extends deal with Uefa for Euro 2016; to air qualifiers

Bang Bang Films directors Nic & Sune direct Ranbir in Axe's new commercial

Big 4 control 64% of global internet ad market; Google is largest media owner

Man of steel sets course for China

 

Emamai's new TVC for Navratna Cool Talc

'Gone Mad' launches on-line campaign

Source: www.indiantelevision.com
Today's Newsbreakers.......India
Bata plans big strides in women’s footwear
Men’s fabric from Future Group
Ruchi Soya Industries to re-enter milk category
Godrej Group in talks with b:blunt to enter salon biz
Source: Hindu Business Line
   
Internet advertising in the US rises 16 per cent in 1Q
Source: Indian Today
   
Apple said to shift ad focus to support music-streaming service
Source: Livemint
   
Ad industry moots legislation on payment terms
Source: Campaign India
OnMobile to buy US-based Livewire for $18 mn
Source: Business Standard
   
The Best & Bekaar Ads
Amazon ad revenue may top $800 million this year: eMarketer
Bawdy Copy: How bad ads repel even those who created them
Source: Economic Times
   
OnMobile buys US-based Livewire Mobile for R100 cr
Source: Financial Express
   
Yahoo set to introduce upgraded e-mail service
Source: DNA
   
OnMobile to acquire Livewire Mobile for $17.8 million
Source: Livemint
International News
Sherman Succeeds Anderson as Doremus CEO
NBC's Revolution Goes Out on a High Note
Looks Like The Windowing Wars Are back When It Comes To Digital/Cable TV
Chicago Sun-Times Eliminates Entire Photography Department
Consumer Magazine Market Predicted to Shed $1.3B by 2017
European Magazines Are Struggling in the U.S. Market
Ad of the Day: Heineken
Source: Ad Week
   
Telegraph partners with Halifax for first Google Currents campaign
Source: Media Week
   
John Landgraf Named CEO of FX Networks and FX Productions
Source: TV Week
   
Twitter May Launch Retargeting for Advertisers
Source: Search Engine Watch
   
Amazon's Ad Revenue Crossed $609 Million in 2012
Source: AdAge.com
   
Online advertising boosting NZ business
Source: TVNZ
   
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