4 July 2013 Newsletter Subscription

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Volume 35 - Issue No: 79
 
 





Media, Advertising & Marketing
 
 
 
 

Competition Commission commences TAM investigation
 The Competition Commission has sent out notices to industry stakeholders to ascertain their views on TAM's alleged abuse of its dominant position.

Prasar Bharati CEO Jawhar Sircar cock-a-hoop about Champions Trophy ratings
 The pubcaster managed to report higher ratings than Star Cricket, and Sircar says his faith in telecasting without ads has been justified.

Giving smaller channels a Cent Percent sales solution
 The media concessionaire - founded by Barun Das and Amit Tripathi - has big ambitions.
 

Umesh Shrikhande joins Taproot India as CEO

Dangal TV appoints Aidem Ventures as its advertising partner

White House Down invites army personnel for Fourth of July screening

DreamWorks, Spielberg plan to revive John Steinbeck's 'The Grapes Of Wrath'
 

Saavn draws up marketing campaign to promote Tata Docomo music driven data plan
Source: www.indiantelevision.com
 
Today's Newsbreakers.......India
Flipkart’s payment solution for sellers
Eyeing FDI, Future Ventures looks at FMCG positioning
Competition panel seeks feedback from broadcasters, ad agencies
Source: Hindu Business Line
   
Twitter begins cookie-based ad targeting
Tatas' Trent exits contract with Xander group, to expand Star Bazaar with standalone stores
Source: Economic Times
   
Internet-based biz to touch $100 bn by 2015
Source: Zee News
   
Moto X ad hints at customizable smartphone
Source: Times Of India
YouTube invests in video music site Vevo
Yahoo buys startup behind smartphone movie app Qwiki
Source: Livemint
   
Emami steps up ad spend to keep volumes growing
Yahoo acquires video-share app Qwiki
Source: DNA
   
'Ad-free' cricket, but for how long?
Academic advertising
Source: Hindu
   
Umesh Shrikhande joins Taproot India as CEO
Source: Business Standard
 
International News
Twitter Debuts Ad Targeting Based on Email Addresses and Cookies
Disney Wraps Major Upfront Sales
Bridgestone Tires Moves to Publicis Dallas
Coke Bottles and Cans Serve as Instruments in Promotional Music Video
Netflix Buys Exclusive Rights to Bletchley Circle From PBS
Polygon's Human Angle Series Attracted Over 200K Video Views
Ad of the Day: Honda
Source: Ad Week
   
Live TV makes it easier for brands to meet the needs of the audience
Source: Media Week
   
Advertising Sets Up Mediaset Cliffhanger
Source: Wall Street Journal
   
Nokia Rethinks Global Marketing as a Challenger Brand
Source: AdAge.com
   
Losses mount at Postmedia on anemic print advertising
Source: Globe and Mail
   
SEC to Lift Ban on Hedge-Fund Advertising
Source: CNBC.com
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