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Volume 35 - Issue No: 93
 
 
 





Media, Advertising & Marketing
 
 
 
 

BARC to host a series of open houses
 The first of these meetings between the advertisers, agencies and broadcasters, will be held on 25 July in Bengaluru.

Set Max goes big on marketing for Aashiqui 2
 The movie channel is engaging in a 360 degree marketing campaign for the world premier of the musical blockbuster.

What made 1 million people follow @ndtv?
 Out of all the Indian companies with a twitter handle, it is a news channel that gets to a million followers first.
 

Zen Mobile launches TVC to promote the new Ultrafone 701HD

Top media exec Mickie Rosen to part ways with Yahoo

'Avengers 2' will take on Marvel's 'Age of Ultron' story

Crossface a tribute for tragic story of wrestler Chris Benoit
 

Hakuhodo Percept creates a TVC to launch Sony's Sonic laptops
Source: www.indiantelevision.com
 
Today's Newsbreakers.......India
German toymaker on the Prowl in India
Vaishno Devi Dairy to invest Rs 100 crore
Source: Hindu Business Line
   
Telegram or Twitter, the bottom line: content is always the king
Eve-o-lution: The paradigm shift in women's conception from 'homemaker' to 'decision maker' in advertising
Best and Bekaar Ads
Global Trotter: Luxury Rules in Middle East
Tension caused by contradictory impulses can make brands more engaging
Source: Economic Times
   
San Francisco mulls aerial advertising ban
Source: domain-b
   
Twitter: Facebook Should Charge Premium for Ad-Free Version
Source: India Times
   
Law panel seeks response from parties on issuing ads
Source: Zee News
   
Trai cap pushes up TV channel ad rates
Colors wants to repeat history
Source: Business Standard
   
Twitter expands TV-ad tool for marketers targeting live viewers
India’s consumer confidence drops in the June quarter: Nielsen
Source: Livemint
   
Ashton Kutcher to sign $10 million endorsement deal with computer firm
Source: DNA
   
Google now placing ads disguised as emails under Gmail's Promotions tab
Source: NDTV
   
Vivendi kicks off revamp with Maroc Telecom stake sale deal
Source: Financial Express
 
International News
NBC Sports Drives Off With Nascar Rights
Standard Media Index Survey Dings ESPN, MTV, E! for Calendar Year to Date
CBS, Time Warner Cable Scrap Coming Down to the Wire
Editor of The Guardian U.S. Calls NSA Stories 'Core' to News Org.
Possible Gets More Microsoft Work
Wireless Spectrum Auction Depends Increasingly on Broadcasters
Dobak Named New Ogilvy West Chief
Source: Ad Week
   
Google blames warm British weather for fall in ad revenues
Source: Media Week
   
Social Ad Targeter LocalResponse Shuffles Leadership
Source: Ad Age
   
Mobile Has Gone Native: The Next Phase of Advertising Is Here
Source: Huffington Post
   
US marketers greet royal baby with cute ads
Source: USA Today
   
LinkedIn Expands Ad Program With Launch Of Sponsored Updates
Source: Tech Crunch
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