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Volume 33 - Issue No: 41
 
 
 
 
 





Executive Dossier

 
 
 
 
 

'We need to get India more established within the Interbrand network'
 Interview with Interbrand London CEO Graham Hales

Media, Advertising & Marketing
Videocon d2h's Arpu in 2012-13 first half at Rs 135
 The DTH television service provider's Arpu is up from Rs 113 in 2012-13; its monthly churn rate too drops to 0.89% from 1.16%.

SC fumes at Bombay HC's stay on tobacco ads law
 "There is total frustration of an Act framed in public interest," the apex court says, reacting to a plea for lifting stay granted seven years ago on operation of the anti-tobacco ads law.
 
 

O&M creates new Parle-G TVC

Havells launches 'Bijlibaba' TVC

 
Steve Jobs' biopic to release this April
Leornado DiCaprio to receive Santa Barbara honour

GroupM acquires majority stake in Aussie experiential marketing agency

Tim Love announces retirement

TV Ratings
Top 10 Programmes (27/05/2012 to 02/06/2012)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (27/05/2012 to 02/06/2012)
SONY MAX
Star Plus
Z Zee TV
Colors Viacom18
SONY ENTERTAINMENT TV
SONY SAB
Life OK
Sun TV
Star Pravah
Star Jalsha
Disney XD
GEMINI
Star Gold
ETV Marathi
Z Marathi
Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• US: Barack Obama's ad team used cable TV to outplay Mitt Romney
    Source: IBN Live
       
    		• Facebook launches voice calling for iPhone
    Source: Times of India
       
    		• 85th Oscars to feature special celebration of James Bond
    Source: Hindu Business Line
    		• Higher rates for sixth season of IPL deter associate sponsors
    Source: Livemint
       
    		• 'Policy steps to deal with misleading ads soon'
    		• Nescafe's early-bird advantage
    		• Multiplex brand INOX debuts in state
    		• Online marketing to boost auto industry
    Source: Business Standard
    International News
    		• Hulu CEO and CTO to Step Down
    		• Universal Tunes In Bollywood Music Streamer
    		• Supermodel Bar Refaeli to Star in Go Daddy Super Bowl Spot
    		• Time Inc.'s Latest Collaboration
    		• Search Engine Marketers Like Google's FTC Concessions
    		• Ad of the Day: State Farm
    		• Top 10 Commercials of the Week
    Source: Ad Week
       
  		• Celebrity Big Brother tops 2012 launch with 4.3 million viewers
    Source: Media Week
  		• Mobile Advertising Firm Acquired by Phunware
    Source: Mobile Marketing Watch
       
    		• Youth Defence billboard posters not covered by advertising standards
    Source: Irish Times
       
    		• Kilar quits as Hulu chief executive
    Source: Financial Times
       
  		• Morrisons signs up Ant & Dec for new advertising campaign
    Source: Telegraph.co.uk
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