31 Jan 2013 Newsletter Subscription

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Volume 33 - Issue No: 75
 
 
 
 
 
 
 





Media, Advertising & Marketing
 
 
 
 
 
 

Zee TV returns to top spot after 19 weeks as Zee Cine Awards clicks
 The awards show gets 3.9 TVR and nets 31 GRPs to make Zee TV most watched channel in week 4 with 237 GRPs; Star Plus slips to No.2 with a score of 228 GRPs.

Dainik Bhaskar exits cable biz, Hathway takes full ownership of JV
 Hathway Cable & Datacom buys out Dainik Bhaskar Group's 49% stake; to fortify presence in Bhopal, Indore and Jaipur where Hathway Bhaskar Multinet used to operate.

TV18's IndiaCast, Disney UTV form distribution JV company
 IndiaCast to have 74% stake in the JV while UGBL will hold the remaining 26%; Anuj Gandhi to be CEO of the JV. Indiantelevision.com analyses the deal.
 

Brand Fevicol benefited most from Dabangg 2 association, Ormax

Nokia remains the most trusted for third consecutive year

Pepsi takes 'Oh yes Abhi!' positioning to engage youth

2012: The pace of change showed no signs of slowing in India : Peter Hutton
India heading towards oligopoly in sports broadcasting : Atul Pande
2012 : A year of agency consolidation
2012: Industry unites to avert deadlocks : Arvind Sharma
Recapping 2012
Kids TV genre needs to expand amid more channel launches : Monica Tata
Digitisation the potential game changer for kids TV : Nina Elavia Jaipuria
Kids broadcasters gear up to play in India's digital era
Infotainment, lifestyle genre gets sprightly
Specialised channels: The growing flavour of entertainment
more>>

Dentsu Digital launches iButterfly in India

Tribal DDB's Bagchi and Rapp India's George get additional charge

 
Movie going patterns remain stable in the US: Nielsen

Max launches its first corporate ad campaign

Canon launches OOH initiative in India

TV Ratings
Top 10 Programmes (27/05/2012 to 02/06/2012)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (27/05/2012 to 02/06/2012)
SONY MAX
Star Plus
Z Zee TV
Colors Viacom18
SONY ENTERTAINMENT TV
SONY SAB
Life OK
Sun TV
Star Pravah
Star Jalsha
Disney XD
GEMINI
Star Gold
ETV Marathi
Z Marathi
Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• HomeShop18, DIAL to set up virtual shopping wall at T3
    		• ‘Second phase of digitisation will bring inmore gains to direct-to-home industry’
    		• Sprite set to overtake Thums Up as largest soft drink brand in India
    		• Nokia, Samsung, Sony are most trusted brands: Report
    		• How Facebook changed the face of Web
    		• Expert committee to look into functioning of Prasar Bharati
    		• MTS opens 10 new 'Mitra’ stores in Mumbai
    		• M&M’s hopes new campaign steers message of rugged yet safe ride
    Source: The Hindu Business Line
       
    		• Facebook ad revenue climbs as mobile expands
    Source: Economic Times
    		• Mercedes-Benz India launches 'Performance Drive'
    		• RIM changes name, unveils BlackBerry 10 in comeback bid
    Source: Business Standard
       
    		• Volkswagen sticks by ‘racist’ Super Bowl ad
    		• Nokia, Samsung, Sony are India’s most-trusted brands: report
    		• RIM, now known as BlackBerry, launches new BB10 line
    Source: Livemint
       
    		• The Hindu tops English dailies in all-India readership growth
    Source: Hindu
       
    		• Taylor Swift becomes Diet Coke's brand ambassador
    Source: Finanacial Express
    International News
    		• Vonage Completes Its Agency Search
    		• Real Simple’s Sally Preston Out
    		• Facebook CRM: 10 Best and Worst Brands
    		• Adweek, YouTube Partner on Super Bowl Ad Hub
    		• Endorsement Train Starts Early for Super Bowl QB
    		• Polyvore Launches Designer Collective
    		• Nielsen-Backed Venture Fund Close to Signing First Company
    Source: Ad Week
       
  		• 20 brands experimenting with Vine video ads
    Source: Media Week
  		• Tengs named Telenor Satellite CEO
    Source: Advanced Television
       
    		• Facebook doubles its mobile-advertising revenue
    Source: Globe and Mail
       
    		• Super Bowl Advertising Far Too Expensive?
    Source: The Epoch Times
       
  		• Advertisers' Top-Ranked Media Company Is ... Google
    Source: AdAge.com
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