29 Jan 2013 Newsletter Subscription

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Volume 33 - Issue No: 73
 
 
 
 
 
 
 





Media, Advertising & Marketing
 
 
 
 
 
 

HUL increases ad spend by 19% in Q3
 HUL's ad spend for 9 months ended December is up 22% to Rs 24.10 bn from Rs 19.74 bn a year ago; TV channels particularly look at FMCG companies to rescue them from a slowdown in their ad revenues this fiscal.

Kolkata could go completely digital by 1 February
 I&B Ministry, broadcasters and most MSOs press for blackout of analogue delivery of TV channels; West Bengal govt gives its informal nod to the blackout.

Race 2 collects Rs 509.8 mn in opening weekend
 Race 2 makes the most of an extended 3-day weekend despite mixed reviews; Inkaar fails to make a mark as its first week collection totals just Rs 77.5 mn. BOX OFFICE!
 

Helios Media wins FoodFood's ad sales duties

2012: The pace of change showed no signs of slowing in India : Peter Hutton
India heading towards oligopoly in sports broadcasting : Atul Pande
2012 : A year of agency consolidation
2012: Industry unites to avert deadlocks : Arvind Sharma
Recapping 2012
Kids TV genre needs to expand amid more channel launches : Monica Tata
Digitisation the potential game changer for kids TV : Nina Elavia Jaipuria
Kids broadcasters gear up to play in India's digital era
Infotainment, lifestyle genre gets sprightly
Specialised channels: The growing flavour of entertainment
more>>

Bournvita Li'l Champs' launches new TVC with Kajol

 
'Argo' continues awards momentum with Guild wins
Oscar Awards to pay tribute to movie musicals
'Star Wars' to be re-booted with a new film

WCRC announces Asia's most promising brands initiative

TV Ratings
Top 10 Programmes (27/05/2012 to 02/06/2012)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (27/05/2012 to 02/06/2012)
SONY MAX
Star Plus
Z Zee TV
Colors Viacom18
SONY ENTERTAINMENT TV
SONY SAB
Life OK
Sun TV
Star Pravah
Star Jalsha
Disney XD
GEMINI
Star Gold
ETV Marathi
Z Marathi
Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Hong Kong’s Skyworth eyes pan-India reach by year-end
    		• ITC eyes better margins by riding up the price chain with Fiama Di Wills
    		• Meet on marketing concepts
    		• Volkswagen hikes Polo, Vento prices
    		• Vadilal set to launch ‘Power Sip’ flavoured milk in U.P.
    		• Thomson Reuters eyes Indian market for non-news businesses
    Source: The Hindu Business Line
       
    		• Advertising fillip for Sun TV
    		• Jamba Juice looks for partner to enter India
    		• Smaller travel agencies tie up with online rivals for survival
    Source: Livemint
       
    		• Yahoo Q4 revenue rises on search advertising
    Source: Economic Times
       
    		• Twitter launches advertising services in Middle East
    Source: Hindustan Times
    		• Tata Coffee to relaunch Eight O'Clock brand in US and Canada
    		• Yahoo revenue rises on search advertising
    Source: Business Standard
       
    		• ‘Yes, we spent money on paid news ads’
    Source: Hindu
       
    		• VisionChina Media Announces Appointment of Chief Operating Officer Wei Liu
    Source: IT News Online
       
    		• Mission Possible
    		• “I believe in building a profitable business model rather than building categories”
    		• A new FMCG category: Cable TV
    		• Sticky Ground
    		• The pursuit of happiness
    		• “I am comfortable shopping from luxury stores as well as from the flea market”
    Source: Finanacial Express
    International News
    		• Oh, Brother: Fox Cancels Ben and Kate
    		• Yahoo's Alarming Q4 Display and Search Numbers
    		• Taco Bell Pulls Ad Following Twitter Complaints
    		• Budweiser's First Tweet Asks Fans to Name Baby Clydesdale, Star of Its Super Bowl Ad
    		• Social Firm Unified Picks Up Facebook Analytics Startup PageLever
    		• Hyundai Gets Unstuck in First of Two Super Bowl :30s
    		• Astronaut Outsexys Lifeguard in Axe's First-Ever Super Bowl Ad
    Source: Ad Week
       
  		• Google hits record revenues of $50bn as UK business expands
    Source: Media Week
  		• Warner Bros. Names New CEO
    Source: TV Week
       
    		• Yahoo revenue rises on search advertising
    Source: Reuters
       
    		• Content and Context Will Drive the Next Generation of Advertising
    Source: Forbes
       
  		• Amazon opens new advertising front
    Source: Financial Times
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