24 Jan 2013 Newsletter Subscription

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Volume 33 - Issue No: 70
 
 
 
 
 
 
 





Media, Advertising & Marketing
 
 
 
 
 
 

Zee TV climbs to No. 2 for 1st time in 2013; Star Plus regains top spot in week 3
Zee TV adds 20 GRPs on back of special episodes of its shows to end week 3 of 2013 with 215 GRPs; Colors gives way to Star Plus in top place as it lives without Bigg Boss.

BCCC asks I&B to set up adjudicatory body for code violations
 BCCC says ministry should also provide for graded financial penalty linked to severity of violations; says fines should be substantial for serious violations and appropriate changes need to be made in uplinking norms.

Zeel puts up strong Q3 performance, beats market estimates
 Q3 net up 40.5% to Rs 1.93 billion; ad rev grows 29% and subscription income also betters market estimates.
 

IAA announces categories for Leadership Awards

Nick India teams up with Mahindra Retail for a range of adventure toys

Pops and Amir Kassaei on New York Festivals 2013 jury

2012 : A year of agency consolidation
2012: Industry unites to avert deadlocks : Arvind Sharma
Recapping 2012
Kids TV genre needs to expand amid more channel launches : Monica Tata
Digitisation the potential game changer for kids TV : Nina Elavia Jaipuria
Kids broadcasters gear up to play in India's digital era
Infotainment, lifestyle genre gets sprightly
Specialised channels: The growing flavour of entertainment
more>>

Axis Bank re-interprets progress with new TVC

Experian bags Café Coffee Day, Apnapaisa and Yepme

 
Crowe set to host two AACTA award ceremonies
Schwarzenegger comeback film flops at the BO

Aegis strengthens digital footprint in Ireland

Marvel to bolster Spiderman with consumer products

TV Ratings
Top 10 Programmes (27/05/2012 to 02/06/2012)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (27/05/2012 to 02/06/2012)
SONY MAX
Star Plus
Z Zee TV
Colors Viacom18
SONY ENTERTAINMENT TV
SONY SAB
Life OK
Sun TV
Star Pravah
Star Jalsha
Disney XD
GEMINI
Star Gold
ETV Marathi
Z Marathi
Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Advertisers, Agencies come together to stop stereotyping women
    Source: Economic Times
       
    		• Advertisers band together for women's safety
    Source:Times of India
       
    		• Mathrubhumi launches TV news channel
    		• HUL launches new `Pureit’ range
    		• Experian Marketing to expand Indian operations
    		• Race 2 in promotional deal with Metro Shoes
    		• Simba Toys plans joint ventures with Indian manufacturers
    		• Phoenix Mills’ Marketcity opens in Chennai
    		• Cerebration comes to Mumbai
    		• Mid-level execs make a beeline for e-retailing start-ups
    Source: The Hindu Business Line
    		• As Windows 8 takes off, news apps begin to appear
    Source: Hindu
       
    		• HUL stares at spate of downgrades after poor show
    		• Google's Q4 results shine after ad rate decline slows
    Source: Business Standard
       
    		• Google shares climb after advertisers payment for each user's click improves
    Source: Indian Express
       
    		• Allied Media takes a Hat trick win at the ‘Golden Mike Awards 2012’
    Source: Media Newsline
       
    		• Google shares climb after advertisers payment for each user's click improves
    Source: Finanacial Express
    International News
    		• Vogue Retains Top Spot in March
    		• Lexus Nabs 100K Video Views on Facebook—in 10 Minutes
    		• Digital Boards Face Big Legal Fight
    		• Beyond Native: Bringing Video Ads In-House
    		• Audi Asks Viewers to Choose the Ending of Its Super Bowl Spot
    		• Branding the Next Pro-Choice Generation
    		• Ad of the Day: Manwich
    Source: Ad Week
       
  		• BSkyB launches Sky Go Extra entertainment and film download service
    Source: Media Week
  		• Shazam names top 20 tagged adverts
    Source: Advanced Television
       
    		• Super Bowl Advertising's New Game
    Source: Forbes
       
    		• Worldwide mobile advertising revenue: $11.4 billion in 2013
    Source: SmartPlanet.com
       
  		• Internet, cinema and television advertising spending on the rise
    Source: Examiner.com
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