21 Jan 2013 Newsletter Subscription

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Volume 33 - Issue No: 59
 
 
 
 
 
 
 





Media, Advertising & Marketing
 
 
 
 
 
 

Viacom18 turns profitable in Q3
 The entertainment business of TV18 reports net profit of Rs 34 million in Q3 against loss of Rs 532 million a year ago; revenue climbs 50% to Rs 4.73 billion.

Govt may mandate local sourcing of a percentage of STBs: I&B secretary
 Uday Varma says Govt. could mandate buying of certain percentage of STBs from domestic manufacturers if price is competitive; is confident 2nd phase deadline of 31 March will be met.

TV18 Broadcast returns to profitability in Q3

DAS: Televisions to go blank in north-east & east Delhi on 20 Jan
 Cable operators in the areas to blackout television sets to demand higher share of revenue from MSOs under DAS.
 

Multi Screen Media firms up three sponsors for IPL 6.0

Mahindra dons new identity

2012 : A year of agency consolidation
2012: Industry unites to avert deadlocks : Arvind Sharma
Recapping 2012
Kids TV genre needs to expand amid more channel launches : Monica Tata
Digitisation the potential game changer for kids TV : Nina Elavia Jaipuria
Kids broadcasters gear up to play in India's digital era
Infotainment, lifestyle genre gets sprightly
Specialised channels: The growing flavour of entertainment
more>>

Focus creates launch campaign for Dalmia Cement with Mary Kom as brand ambassador

 
Al Pacino to team up with Brian De Palma for the third instance

Interpublic Invests in Kiip

TV Ratings
Top 10 Programmes (27/05/2012 to 02/06/2012)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (27/05/2012 to 02/06/2012)
SONY MAX
Star Plus
Z Zee TV
Colors Viacom18
SONY ENTERTAINMENT TV
SONY SAB
Life OK
Sun TV
Star Pravah
Star Jalsha
Disney XD
GEMINI
Star Gold
ETV Marathi
Z Marathi
Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Life of Pi lead star Suraj Sharma nominated for BAFTA rising star award
    		• Females dominate BAFTA 'rising star' nominations
    		• Barfi! walked away with seven honours
    Source: Economic Times
       
    		• The politics of underwear ads
    Source: The Hindu
       
    		• Illegal advertisements dot railway properties
    Source: Pune Newsline
       
    		• Honda to go off the beaten track
    		• Bigg Boss' sixth season fares better than previous run
    		• Got bad online reviews?
    Source: Business Standard
       
    		• Missed calls now make good business sense
    Source: Times of India
       
    		• Illegal advertisements dot railway properties
    Source: Indian Express
    International News
    		• Lance and Lennay Week: 5 Brands That Got Hurt
    		• FCC Launches Gigabit City Challenge
    		• DDB Creative Pioneer Levenson Dies at 83
    		• BBDO Again Tops 'Big Won' Awards Tally
    		• Huge's Unusual Romance With OKCupid
    		• 10 Great Moments in Web Journalism Besides Deadspin's Te'o Scoop
    		• Ad of the Day: Nike
    Source: Ad Week
       
  		• Francis launches Flock consultancy
    Source: Media Week
  		• Super Bowl Advertising Rates Top The Stock Market
    Source: Forbes
       
    		• Can TV Advertising Really Impact Search Performance?
    Source: Search Engine Land
       
    		• Mediaset Jumps on Outlook for Advertising Market: Milan Mover
    Source: Bloomberg
       
  		• BBDO named 2012's most awarded advertising agency network by The Directory Big Won Rankings
    Source: The Drum
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