31 Dec 2012 Newsletter Subscription

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Volume 33 - Issue No: 37
 
 
 
 
 
 





Media, Advertising & Marketing
 
 
 
 
 

Esha Media to enter TAM territory
 Esha Media Research Ltd raises Rs 50 million of equity and to raise another Rs 80 million of equity from HNIs to funds its forays into new businesses including television ratings.

Proposal to bring TV channels under law against indecent representation of women
 Women and Child Development Ministry has also proposed to enhance penal provisions in the act.

Bengal TV ad market to touch Rs 19 bn by 2016
 Deloitte says ad spend on Bengali television in 2012 is estimated to be Rs 7.8 billion and subscription revenue Rs 9.5 billion.
 
 

ASCI'S NAMS doubles number of misleading Ads monitored in 6 months

SBI Life focuses on educating consumers

 
Rome Fest to honour Tarantino with lifetime award
Jennifer Garner crowned 'Celebrity Mother'

O&M creates new KFC TVC

McCain Foods rolls out first TVC with Karisma Kapoor

TV Ratings
Top 10 Programmes (27/05/2012 to 02/06/2012)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (27/05/2012 to 02/06/2012)
SONY MAX
Star Plus
Z Zee TV
Colors Viacom18
SONY ENTERTAINMENT TV
SONY SAB
Life OK
Sun TV
Star Pravah
Star Jalsha
Disney XD
GEMINI
Star Gold
ETV Marathi
Z Marathi
Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Gang rape protest may make marketers show greater gender sensitivity in advertisement campaigns
    Source: Economic Times
       
    		• Jennifer Lawrence is a junk food and reality TV freak
    Source: Yahoo
       
    		• Sensitive portrayal of women need of the hour
    Source: DNA
    		• Apple agrees to drop patent claims against new Samsung phone
    		• Luxury product sites expand offerings to boost business
    Source: Livemint
       
    		• Anjan TV to celebrate new year with audience
    Source: Times of India
       
    		• Advertising industry lives on hope
    		• Essel Group enters i-banking, PE space
    Source: Business Standard
    International News
    		• New FCC Rules Expedite In-Flight Internet
    		• Instagram’s User Decline May Be Holiday-Related
    		• Fashion Retailer Debuts 'Pushy' Promos
    		• Toyota Pays $1.1 Billion to Settle Lawsuit
    		• Randi Zuckerberg Inadvertently Promotes Facebook's New Privacy Controls
    		• Adweek.com's Top 10 Technology Stories of 2012
    		• AdFreak's Top 10 Stories of 2012
    Source: Ad Week
       
    		• Publicis Groupe acquires Rokkan Media in the US
    Source: Media Week
  		• Media and Marketing M&A Soars in 2012
    Source: adage
       
  		• Pay-Per-Click Advertising Plays Key Marketing Role
    Source: business2community
       
    		• Five Cable TV Networks to Watch in 2013
    Source: The Next Web
       
    		• Thomas Cook launches new advertising campaign
    Source: breakingtravelnews
       
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