18 Jan 2013 Newsletter Subscription

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Volume 33 - Issue No: 50
 
 
 
 
 
 
 





Media, Advertising & Marketing
 
 
 
 
 
 

BARC starts process for new TV viewership measurement architecture
 BARC issues global Request for Information to understand the state-of-the art in TV audience measurement research; Shashi Sinha says legacy architecture is now ready for seminal change. UPDATED!

CA Media acquires stake in animation firm Graphic India
 Chernin Group acquires large minority stake in the comic book and animation company that focuses on creating mythological and superhero characters; Graphic India to be jointly owned by Liquid Comics and CA Media and Devarajan will be CEO.

Jayaraman resigns from Hathway Cable & Datacom
 The resignation of Jayaraman, long serving CEO and recently appointed vice chairman of Hathway Cable & Datacom, has not been been accepted; he will have to serve 6 months notice period.

 

Sunny Side Up wins Qyuki.com's creative biz

DDB Mudra brings Kharwatkar on board as creative director

2012 : A year of agency consolidation
2012: Industry unites to avert deadlocks : Arvind Sharma
Recapping 2012
Kids TV genre needs to expand amid more channel launches : Monica Tata
Digitisation the potential game changer for kids TV : Nina Elavia Jaipuria
Kids broadcasters gear up to play in India's digital era
Infotainment, lifestyle genre gets sprightly
Specialised channels: The growing flavour of entertainment
more>>

Berger Paints to launch new TVCs for WeatherCoat All Guard

 
Metallica's 3D film to arrive on the big screen in August this year
Anne Hathaway to star in Taming of the Shrew adaptation

Meraj Hasan quits Everest Brand Solutions

TV Ratings
Top 10 Programmes (27/05/2012 to 02/06/2012)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (27/05/2012 to 02/06/2012)
SONY MAX
Star Plus
Z Zee TV
Colors Viacom18
SONY ENTERTAINMENT TV
SONY SAB
Life OK
Sun TV
Star Pravah
Star Jalsha
Disney XD
GEMINI
Star Gold
ETV Marathi
Z Marathi
Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Advertising body invites entries for Olive Crown awards
    		• Global mobile advertising revenue to touch $11.4 bn in 2013: Gartner
    		• DDB Mudra appoints new creative director
    		• Mobile ad revenue to hit $11.4 b this year: Gartner study
    Source: Hindu Business Line
       
    		• Growing marketing spend boosts hopes for UK economy
    Source: domain-B
       
    		• GM in talks with Facebook over new paid ad campaign
    Source: Times of India
       
    		• Coca-Cola launches two-minute ad to tackle obesity
    Source: campaignindia
       
    		• BARC initiates process for new TV ratings system
    		• Salman Khan launches flagship Being Human store in India
    		• Mobile ad revenue set to touch $11.4 bn in 2013
    		• Reebok set for 'Fresh Start'
    Source: Business Standard
       
    		• Worldwide mobile advertising revenue to reach USD 11.4 bn in 2013: Gartner
    Source: Myiris
       
    		• Adidas brings ex-China head to lead India operations
    Source: Financial Express
    International News
    		• Lawmaker Releases Draft of App Privacy Bill
    		• Mixed Ratings Results for Returning Idol
    		• Now Quarterly, Bloomberg Pursuits Adds to Masthead, Launches iPad App
    		• FBX Partner Rocket Fuel Rakes in $107 Million in 2012
    		• Holiday Retail Season Was Very Merry for Google
    		• Internet Activist Group Seeks Justice for Swartz
    		• Ad of the Day: Barclays
    Source: Ad Week
       
  		• Creighton named Mindshare UK CEO
    Source: Media Week
  		• Is Location Based Advertising The Future Of Mobile Marketing And Mobile Advertising?
    Source: Forbes
       
    		• Global advertising spend spikes
    Source: brand-e.biz
       
    		• Videology's Scott Ferber: TV and Online Advertising to Converge, Finally
    Source: Huffington Post
       
  		• CBS Moves Toward Shedding Billboard Business
    Source: AdAge.com
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