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Volume 33 - Issue No: 47
 
 
 
 
 
 
 





Media, Advertising & Marketing
 
 
 
 
 
 

2012: Industry unites to avert deadlocks By Arvind Sharma, Chairman of Leo Burnett India Sub-Continent
In 2012, the wisdom that segments cannot improve their lots unless the whole improves, is the wisdom that prevailed; hope this will continue, says Arvind Sharma. YEARENDER!

Govt serious on tracking down illegal channels, teleport ops to submit monthly reports to I&B
 Digitisation, deals, dispute over ratings agency, exits and channel launches mark 2012.

Matru ki Bjli ka Mandola fails to thunder at the box office
 The film collects Rs 203 mn in its opening weekend, though way short of being a chartbuster; Table No 21 sees through its first week with a collection of Rs 95.2 mn. BOX OFFICE!
 

Star Sports roles in 3 sponsors for Hockey India League

DDB Mudra wins Itz Cash creative mandate

MEC bags media mandate of Bluestone.com

Recapping 2012
Kids TV genre needs to expand amid more channel launches : Monica Tata
Digitisation the potential game changer for kids TV : Nina Elavia Jaipuria
Kids broadcasters gear up to play in India's digital era
Infotainment, lifestyle genre gets sprightly
Specialised channels: The growing flavour of entertainment
more>>

Ignitee bags Fujifilm's digital mandate in India

Dentsu Comm Kochi's first win is Jos Alukkas biz

Prachar Communications wins Kingdom of Dreams' media biz

 
Life of Pi tops intl. BO for 2nd straight week
'Argo', 'Les Miserables' triumph at Golden Globe
Jackman, Lawrence get Golden Globe in acting

Vserv.mobi introduces AudiencePro for targeted advertising

IAA gets Colors as presenting sponsor for IAA Leadership Awards

TV Ratings
Top 10 Programmes (27/05/2012 to 02/06/2012)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (27/05/2012 to 02/06/2012)
SONY MAX
Star Plus
Z Zee TV
Colors Viacom18
SONY ENTERTAINMENT TV
SONY SAB
Life OK
Sun TV
Star Pravah
Star Jalsha
Disney XD
GEMINI
Star Gold
ETV Marathi
Z Marathi
Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Colgate enters gum care segment
    		• Peter England to launch concept stores
    		• Kalyan Saree’s Onam marketing hits the right note
    Source: Hindu Business Line
       
    		• Vserv.mobi launches AudiencePro platform, partners with Airtel
    Source: Tech Circle
       
    		• Airtel's new interactive TV campaign to boost data play
    		• Younger celebrities to drive 2013 brandwagon
    		• Axe offers free ride to space, ropes in moon-man Buzz Aldrin to pilot project
    		• Coca-Cola to address obesity for first time in ads
    Source: Economic Times
    		• STAR Sports' makes Sidhu brand ambassador for HHIL
    		• Hero MotoCorp to invest Rs 950 cr wage talks inconclusive
    Source: Business Standard
       
    		• Suppliers to consumer product companies expand India presence
    Source: Livemint
       
    		• Russian government to ban fast food advertising
    Source: Russia & India Report
       
    		• The Lure Of The Local
    		• Maya, Telecom and 2012
    		• “Indian women spend as much on shoes as their counterparts in US, UK but they buy many more pairs with same money”
    		• Package Deal
    Source: Financial Express
    International News
    		• Sleepy's Awards Its Media Business
    		• Super Bowl Buys: It All 'Ads' Up
    		• Pharrell Williams Sues Diageo for $5 Million
    		• Grey N.Y. to Lead National Park Service Effort
    		• Rockefeller Plans to Reintroduce Bill to Study Violent Video Games
    		• Infographic: The Taxonomy of Advertising Agency Names
    		• Ad of the Day: Hertz
    Source: Ad Week
       
  		• Tennant, Bolt and Branson back for Virgin Media ads
    Source: Media Week
  		• Discovery acquires Switchover Media
    Source: Advanced Television
       
    		• EPF launches advertising campaign to promote i-Akaun
    Source: The Star Online
       
    		• EasyJet drops 'cheap jibe' advertising campaign which encouraged holidaymakers to go to 'Malaga not Margate'
    Source: Daily Mail?
       
  		• Univision Launches Internal Advertising and Media Unit
    Source: mediabistro.com
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