14 Jan 2013 Newsletter Subscription

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Volume 33 - Issue No: 46
 
 
 
 
 
 
 





Media, Advertising & Marketing
 
 
 
 
 
 

Recapping 2012
 Digitisation, deals, dispute over ratings agency, exits and channel launches mark 2012. YEARENDER!

Kids TV genre needs to expand amid more channel launches By Ex-Turner International India GM, Entertainment Networks, South Asia Monica Tata
 Kids preferred watching more of fewer shows in 2012; genre needs to go beyond TV to explore revenue optimisation from online, mobile and L&M, says Monica Tata. YEARENDER!

RBNL to launch Bhojpuri channel by January-end
 RBNL's new channel to be called Big Magic Bihar and Jharkhand; to be distributed on cable networks like Den, Maurya and Darsh and on DTH by Reliance Digital TV.
 

HIL ropes in Airtel as associate sponsor

Globus ropes in Social Wavelength

Digitisation the potential game changer for kids TV : Nina Elavia Jaipuria
Kids broadcasters gear up to play in India's digital era
Infotainment, lifestyle genre gets sprightly
Specialised channels: The growing flavour of entertainment
more>>

Sushil Kumar bats for Ralco Tyres

 
Javier Bardem and Dame Judie Dench nominated for BAFTA
Bradd Pitt to paly Pontius Pilate, the one who killed Christ

Linc Pen launches TVC created by O&M

BIAL, Karnataka Tourism and Thomas Cook India to launch Brand 'Kaapi Trail'

TV Ratings
Top 10 Programmes (27/05/2012 to 02/06/2012)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (27/05/2012 to 02/06/2012)
SONY MAX
Star Plus
Z Zee TV
Colors Viacom18
SONY ENTERTAINMENT TV
SONY SAB
Life OK
Sun TV
Star Pravah
Star Jalsha
Disney XD
GEMINI
Star Gold
ETV Marathi
Z Marathi
Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Reliance Broadcast launches Bhojpuri channel
    		• Now, a restaurant that serves iPad to help you place orders
    Source: Hindu Business Line
       
    		• Royal couple publish ad for 'super' servant
    Source: Indian Express
       
    		• Oriental Insurance is official insurer of India-England ODI
    		• 'Life of Pi' inspires government tourism campaign to woo tourists
    Source: Economic Times
    		• When TV crosses the digital divide
    		• The worst of times is the best of times to incubate brands
    Source: Business Standard
       
    		• Star India may buy out minority stakeholders in Asianet
    		• IPL ads to cost less this season
    Source: Livemint
       
    		• Vserv plans to hire 100 people in 2013
    		• 'Twitter likely to come up with $15 bn IPO next year'
    Source: Financial Express
    International News
    		• Dish Network Slams Courtroom Foe CBS for CNET Awards Snub
    		• Terry Snow Retires as Bonnier CEO
    		• Rockefeller’s Final Years in Senate Will Be Intense
    		• Ad of the Day: Axe
    		• MilkPEP Joins Super Bowl Lineup, Preps Ad With Dwayne 'The Rock' Johnson
    		• W+K Preps Next Generation of Management
    		• Geico TV Ad Spoofs 'Portlandia' Skit
    Source: Ad Week
       
  		• Budweiser unveils its Super Bowl ad lineup
    Source: Global Post
       
  		• Sony PlayStation Reviewing U.S. Media, Creative
    Source: Ad Age
       
    		• NMG guidelines for political advertising
    Source: Nation
       
    		• Oscars advertising makes a comeback
    Source: MSN
       
  		• Bauer Media hires River Publishing's Jane Druker to edit Top Santé
    Source: Media Week
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