11 Jan 2013 Newsletter Subscription

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Volume 33 - Issue No: 45
 
 
 
 
 
 





Media, Advertising & Marketing
 
 
 
 
 
 

Bollywood frenzy catapults Star Plus to top in digital homes too
 Big Star Entertainment Awards show helps Star Plus regain the top position in digital market in first week of 2013; Colors was at the top for six consecutive weeks from week 47 of 2012.

Digitisation the potential game changer for kids TV By Nina Elavia Jaipuria, EVP & Business Head - Kids Cluster, Viacom 18 Media Pvt. Ltd.
 Challenge for the genre is to generate revenues beyond airtime selling; digitisation to go a long way in better ROIs and biz models for kids TV. YEARENDER!

Goafest 2013 to be ‘Just what you unexpected’
 Goafest 2013 to be held on 5 & 6 April; the advertising festival made an Asian event in 2012 and this year entries being invited from Pakistan, Bangladesh & Sri Lanka.
 

Bridgestone's marketing spend to stay flat at Rs 300 mn in 2013

Taproot co-founder Padhi is jury prez at Adfest 2013

Kids broadcasters gear up to play in India's digital era
Infotainment, lifestyle genre gets sprightly
Specialised channels: The growing flavour of entertainment
more>>

Tata Motors to kickstart Safari Storme national campaign within a fortnight

Jaibeer Ahmad quits Saatchi & Saatchi to join Cheil Worldwide

 
Last installment of Twilight bags 11 Razzie nominations
Colin Farell to be honoured at pre-Oscar bash

ING Life Insurance unveils TV campaign

Havas shuffles two key executives to drive growth

TV Ratings
Top 10 Programmes (27/05/2012 to 02/06/2012)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (27/05/2012 to 02/06/2012)
SONY MAX
Star Plus
Z Zee TV
Colors Viacom18
SONY ENTERTAINMENT TV
SONY SAB
Life OK
Sun TV
Star Pravah
Star Jalsha
Disney XD
GEMINI
Star Gold
ETV Marathi
Z Marathi
Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Hindustan Motors to transfer Chennai plant to subsidiary
    		• L’Oreal looking at innovation to ramp up operations
    		• Vishwaroopam set for DTH release on Feb 2
    		• Huggies to tap doctors to push diaper use
    		• Water scarcity may spoil the party for beer makers in Maharashtra
    Source: Hindu Business Line
       
    		• Life Slimming & Cosmetic Clinic's fabricated reputation
    Source: Moneylife
    		• Beehive Comm nears strategic deal with global advertising major
    Source: Business Standard
       
    		• Luxury brands move out of five-star hotels to high street, malls
    Source: Livemint
       
    		• Microsoft sells 60 million licences, upgrades for Windows 8
    Source: Financial Express
       
    		• Nokia unveils 3 new Lumia models, beefs up smartphone portfolio
    Source: Indian Express
    International News
    		• A.J. Daulerio Out as Gawker Editor in Chief
    		• No Hall of Famers Means No Text for Times' Sports Section
    		• The Next App Store Is in Your Car
    		• Time Inc. Prepares for Layoffs
    		• Groups Ramp Up Rhetoric on Media Violence
    		• Time Cuts Back in 2013
    		• Ad of the Day: The Guardian
    Source: Ad Week
       
  		• TMG signs novel Blippar ad deal with Virgin Atlantic
    Source: Media Week
  		• Schramek named CSA chief
    Source: Advanced Television
       
    		• Magazine Advertising Kept Crashing in 2012
    Source: Wall Street Journal
       
    		• Ad Trade Groups Lament California Mobile-Privacy Push
    Source: AdAge.com
       
  		• AGN Media VP of advertising named publisher of Midland, Plainview papers
    Source: Amarillo.com
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