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Volume 33 - Issue No: 79
 
 
 
 
 
 
 
 





Media, Advertising & Marketing
 
 
 
 
 
 

TV industry immune to 2012 slowdown By MSM president network sales, licensing & telephony Rohit Gupta
 Television has seen double-digital ad revenue growth in 2012 and trading levels across genres has gone up; oversupply in genres like news have had problems, says Rohit Gupta. YEARENDER!

ASCI pulls up 11 ads in November 2012
 The impugned ads include the ones by Emami about its Himani Sona Chandi Chyawanprash and by Dainik Bhaskar about its position in Bhopal.

Executive Dossier
'We are looking at a break-even in five years'
 Interview with ZeeQ Business Head Subhadarshi Tripathy
 

ZeeQ kicks off on-ground initiative ZeeQ on-Wheels

Publicis strengthens digital with merger of LBi and Digitas

Sports broadcasting: A sticky 2012 wicket
2012: Fighting for change in the media and ad biz
2012: The pace of change showed no signs of slowing in India : Peter Hutton
India heading towards oligopoly in sports broadcasting : Atul Pande
2012 : A year of agency consolidation
2012: Industry unites to avert deadlocks : Arvind Sharma
Recapping 2012
Kids TV genre needs to expand amid more channel launches : Monica Tata
Digitisation the potential game changer for kids TV : Nina Elavia Jaipuria
Kids broadcasters gear up to play in India's digital era
Infotainment, lifestyle genre gets sprightly
Specialised channels: The growing flavour of entertainment
more>>

DDB MudraMax is the sole agency on Jyothy Lab media biz

Dentsu Communications appoints Vedobroto Roy & Deepak Singh as ECDs

 
How celebrities should use Twitter

Sprite rolls out new 'Chalo Apni Chaal' campaign

TV Ratings
Top 10 Programmes (27/05/2012 to 02/06/2012)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (27/05/2012 to 02/06/2012)
SONY MAX
Star Plus
Z Zee TV
Colors Viacom18
SONY ENTERTAINMENT TV
SONY SAB
Life OK
Sun TV
Star Pravah
Star Jalsha
Disney XD
GEMINI
Star Gold
ETV Marathi
Z Marathi
Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Tata Global Beverages tests waters in functional drink segment
    		• Hong Kong firm to launch device for DTH operator portability
    		• Amway launches new products under brand Nutrilite
    		• Coca-Cola launches new campaign
    		• Starbucks stores in India to have distinct ethnic imprint
    		• ESPN STAR Sports in pact with distribution partners for Hero Hockey India League
    		• Ruchi Soya’s new recipe to market mustard oil brand
    Source: The Hindu Business Line
       
    		• Rediffusion Y&R to rebrand for regaining its lost glory
    Source: Money Control
       
    		• Ranbir Kapoor, Katrina Kaif shoot an ad together
    Source: Bollywood Mantra
       
    		• ESS ties with global partners for Hockey India League
    Source: Business Standard
       
    		• Google search ads expose racial bias: Study
    Source: Times of India
       
    		• HCL Infosystems ropes in Unmukt Chand as brand ambassador
    		• ASCI pulls up Emami, Havells for misleading advertisements
    		• How Reebok is 'Ree-orienting' business and 'Ree-energising' the faith of Adidas
    		• Veteran television-set brands like Oscar, Beltek, Weston, Salora diversify to other businesses in wake of MNC domination
    		• RCom launches online shopping service for customers
    		• Globe trotter: Mobile Ringing
    		• Gunn Report ranks 2012 as a great year for ads, showcases toppers
    		• Maaza bets on Mangoes' all season love with 'Har Mausam Aam' campaign
    		• Dutch in a dhoti: American brand Von Dutch arrives in India
    Source: Economic Times
       
    		• ASCI pulls up Emami, Havells for misleading advertisements
    		• “One brand I don't own but really admire is Harley Davidson”
    Source: Finanacial Express
       
    		• Emirates announces five-year deal with F1
    Source: Livemint
    International News
    		• BBH New York Wins PlayStation
    		• House Subcommittees Meet to Preserve Internet Freedom
    		• Mediabrands, UM, Initiative Reorganize Management
    		• Instagram Rolls Out Web Feeds for Desktop, Tablet Users
    		• AOL Rebrands Its Advertising.com Group
    		• Publicis Groupe Merges Digitas and LBi
    		• Ad of the Day: Foot Locker
    Source: Ad Week
       
  		• ITV launches planning tool
    Source: Media Week
    		• Liberty Global buys Virgin Media for $23.3bn
    Source: Advanced Television
       
  		• Google wins landmark advertising case in Australia
    Source: Reuters
       
    		• Advertising sold out for Oscars telecast on ABC
    Source: Los Angeles Times
       
  		• AOL Renames Advertising.com - Call It 'AOL Networks'
    Source: Business Insider
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