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Volume 33 - Issue No: 78
 
 
 
 
 
 
 





Media, Advertising & Marketing
 
 
 
 
 
 

Ignitee bags American Swan's Rs 200 million digital biz
Ignitee Digital Services has been awarded the digital mandate of global online and lifestyle brand American Swan.

Airtel Digital TV Q3 operating profit up amid strong subscriber growth
 Operating profit at Rs 147 mn, up from Rs 33 mn in Q2; 439,000 net subs added while ARPU rises 6% to Rs 186 and churn falls from 1.9% to 1.3%.

UTV Movies plans to ramp up content, signs syndication deal with Viacom18
 The channel inks a limited telecast deal with Viacom18 Motion Pictures for 38 titles beginning with Cocktail; titles include Oh My God, Khiladi 786, and Yamla Pagla Dewaana part 2.

Race2 benefits from weak releases
 Vishwaroop fails to turn media attention into box office advantage as opening weekend collection is just Rs 76.5 mn; Race2 ends second weekend with total of Rs 862.3 mn.BOX OFFICE!
 

Rana Barua joins Contract Advertising as COO

Commonwealth's Shally Mukherjee joins DDB Mudra as SVP

Sports broadcasting: A sticky 2012 wicket
2012: Fighting for change in the media and ad biz
2012: The pace of change showed no signs of slowing in India : Peter Hutton
India heading towards oligopoly in sports broadcasting : Atul Pande
2012 : A year of agency consolidation
2012: Industry unites to avert deadlocks : Arvind Sharma
Recapping 2012
Kids TV genre needs to expand amid more channel launches : Monica Tata
Digitisation the potential game changer for kids TV : Nina Elavia Jaipuria
Kids broadcasters gear up to play in India's digital era
Infotainment, lifestyle genre gets sprightly
Specialised channels: The growing flavour of entertainment
more>>

Aircel unveils new ad campaign 'Joy of Little Extra'

 
Django Unchained sticks to no. 1 spot for third week
Ben Affleck wins DGA award for Argo
Mark Wahlberg, Ted to present at Oscars
20th Century Fox Celebrates 25 Years of Die Hard

IMD acquires eBus, forms strategic tie-up with Aidem

TV Ratings
Top 10 Programmes (27/05/2012 to 02/06/2012)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (27/05/2012 to 02/06/2012)
SONY MAX
Star Plus
Z Zee TV
Colors Viacom18
SONY ENTERTAINMENT TV
SONY SAB
Life OK
Sun TV
Star Pravah
Star Jalsha
Disney XD
GEMINI
Star Gold
ETV Marathi
Z Marathi
Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Ruchi Soya’s new recipe to market mustard oil brand
    		• Coca-Cola raises funds to develop schools
    		• Diaper category not an area of focus, says Godrej Consumer
    		• Sanjay Warke to head Toshiba India’s digital and services division
    		• Honda launches three scooter variants with HET technology
    		• Nestle India picks up 26% stake in Indocon Agro
    		• Skeyndor launches new products in Hyderabad
    Source: The Hindu Business Line
       
    		• Ravi Jaipuria joins PepsiCo's top three franchise bottlers in the world
    		• Despite high spend on advertisements, FMCG companies such as HUL, Dabur, Colgate Palmolive others see low volume growth
    Source: Economic Times
       
    		• IPL average price of players for auction comes down
    Source: Business Standard
       
    		• Chrysler, Oreo score with ads during delayed Super Bowl
    Source: Livemint
       
    		• Rajdeep Sardesai gets best news anchor award at International Advertising Association Leadership Awards
    Source: IBN Live
       
    		• Chrysler Jeep, Oreo cookie score with ads during delayed Super Bowl
    Source: Finanacial Express
    International News
    		• Time Warner’s Media Lab Knows What You Like to Watch
    		• Bonnie Hammer Takes Over Entire Cable Portfolio at NBCUniversal
    		• Mercedes-Benz, Hyundai See 'Super' Big Game Results
    		• Super Bowl XLVII Mashup: All the Ads in Just 2 Minutes
    		• Taco Bell, Doritos Dominated Super Bowl Social Media
    		• Trailer Mash: Super Bowl 2013
    		• Ad of the Day: Adobe
    Source: Ad Week
       
  		• Potential of BSkyB's AdSmart begins to excite
    Source: Media Week
    		• Veteran Newsman Exits ABC for NBC
    Source: TV Week
       
  		• Real-Time Advertising Has Arrived, Thanks To Oreo And The Super Bowl
    Source: Forbes
       
    		• Online advertising’s racism mess
    Source: Salon
       
  		• NBC Universal Resets Oversight of Cable, Digital, Spanish TV
    Source: AdAge.com
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