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Volume 33 - Issue No: 77
 
 
 
 
 
 
 





Media, Advertising & Marketing
 
 
 
 
 
 

IAA crowns Sam Balsara as Media Agency Head of the Year
 Ogilvy & Mather's Piyush Pandey wins the IAA Leadership Award for Creative Agency Head of the Year; Star India's Gayatri Yadav gets the award in the Media & Entertainment category.

Sports broadcasting: A sticky 2012 wicket
 Even as the revenue side looked tough, prices touched the roof as sports broadcasters locked up long term rights; the bet is on digitisation.YEARENDER!

I&B secretary calls for creating indigenous TV ratings system
 Making a case for government intervention in TV viewership measurement, Uday Varma says DD is not getting a fair deal from the current system; Man Jit Singh agrees that the ratings system should be indigenous.
 

WagonR launches new ad campaign created by Dentsu

2012: Fighting for change in the media and ad biz
2012: The pace of change showed no signs of slowing in India : Peter Hutton
India heading towards oligopoly in sports broadcasting : Atul Pande
2012 : A year of agency consolidation
2012: Industry unites to avert deadlocks : Arvind Sharma
Recapping 2012
Kids TV genre needs to expand amid more channel launches : Monica Tata
Digitisation the potential game changer for kids TV : Nina Elavia Jaipuria
Kids broadcasters gear up to play in India's digital era
Infotainment, lifestyle genre gets sprightly
Specialised channels: The growing flavour of entertainment
more>>

Kit Kat presents the "Baby Break"

 
Emily VanCamp bags lead role in Captain America sequel

Byond picks Bipasha Basu as brand ambassador

TV Ratings
Top 10 Programmes (27/05/2012 to 02/06/2012)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (27/05/2012 to 02/06/2012)
SONY MAX
Star Plus
Z Zee TV
Colors Viacom18
SONY ENTERTAINMENT TV
SONY SAB
Life OK
Sun TV
Star Pravah
Star Jalsha
Disney XD
GEMINI
Star Gold
ETV Marathi
Z Marathi
Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Space crunch, luxury brands drive up rentals in Kolkata
    		• IPL team owners
    		• Australia’s Glenn Maxwell is million-dollar catch at IPL-6
    		• Kidloo opens store in Hyderabad
    Source: The Hindu Business Line
       
    		• I endorse only those products that I use: Salman Khan
    		• PepsiCo ropes in Hrithik as brand ambassador for Mountain Dew
    		• Celebs, babies and beer: its Super Bowl ad time
    		• Twitter, Washington Post targeted by hackers
    Source: Economic Times
       
    		• Bollywood stars at an awards evening
    Source: Times of India
       
    		• D Fanning defends banned Marc Jacobs perfume ad
    Source: PTI News
    		• Pepsi changes the game, plays on impatience
    		• Netflix says it stands on cusp of online TV era
    Source: Business Standard
       
    		• Mumbai Indians buys Glenn Maxwell for $1 million
    Source: Livemint
       
    		• Hero Motocorp posts highest ever monthly sales in Jan
    Source: Indian Express
       
    		• M&E sector to drive OOH industry
    Source: Print Week
       
    		• Amway India plans ad blitz with more brands
    Source: mydigitalfc
       
    		• Zovi merges ops with Inkfruit; raises $10 mn from SAIF, Tiger
    Source: Finanacial Express
    International News
    		• Facebook Testing Suggested Page Ads in News Feed
    		• Doc Drama Do No Harm on Life Support
    		• NewFronts Returning With Packed Lineup
    		• Twitter and the Baby Clydesdale
    		• Super Bowl Teams' Fans Pick Favorite Brands
    		• Sports on Earth Struggles, While Yahoo's Post Game Thrives
    		• MarketWatch Lays Off Staff
    Source: Ad Week
       
  		• Omnicom Media Group hands £140m outdoor business to Talon
    Source: Media Week
  		• Pepsi Next Tackles Coke's Super Bowl Ad With Online Parody
    		• Super Bowl Ads So Far: Budweiser Beats Milk
    Source: Forbes
       
  		• Refaeli locks lips with nerd for ad
    Source: First Post
       
    		• Costly Super Bowl Ads Pay Publicity Dividend
    Source: WSJ
       
  		• Australia's job advertising falls 0.9 pct in Jan.
    Source: Shanghai Daily
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