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Volume 33 - Issue No: 93
 
 
 
 
 
 





Media, Advertising & Marketing
 
 
 
 
 
 

ITV Network's Karthikeya Sharma picks up majority stake in Barun Das' ad sales firm
 Sharma buys into Cent Percent Media Solutions, a company co-founded by former Zee News executives Barun Das and Amit Tripathi; ITV's news channels to outsource ad sales to this firm.

Digitisation: Trai directs MSOs and LCOs to comply with QoS in DAS areas
 In a toughening of stance, Trai has directed MSOs and LCOs to make their subscriber management system fully operational; asks them to file a compliance report of the Quality of Service regulations within 7 days.

BO: Kai Po Che picks up pace over weekend
 Abhishek Kapoor’s directorial venture Kai Po Che, which opened low and with mixed reports, nets Rs 168 mn for the opening 3 days; Sanjay Dutt and Vivek Oberoi starrer Zila Ghaziabad collects just Rs 104 mn. BOX OFFICE!
 

Weber Shandwick takes full ownership of India operation

Madison Media wins Magicbricks.com account

English GECs bet big on digitisation
Music channels sing growth tune : Punit Pandey
TV industry immune to 2012 slowdown : Rohit Gupta
Sports broadcasting: A sticky 2012 wicket
2012: Fighting for change in the media and ad biz
2012: The pace of change showed no signs of slowing in India : Peter Hutton
India heading towards oligopoly in sports broadcasting : Atul Pande
2012 : A year of agency consolidation
2012: Industry unites to avert deadlocks : Arvind Sharma
Recapping 2012
Kids TV genre needs to expand amid more channel launches : Monica Tata
Digitisation the potential game changer for kids TV : Nina Elavia Jaipuria
Kids broadcasters gear up to play in India's digital era
Infotainment, lifestyle genre gets sprightly
Specialised channels: The growing flavour of entertainment
more>>

Lifebuoy rolls out ‘Saving Lives’ campaign

 
Die Hard sequel grosses $ 37 million in four day
'Petro Vlahos passes away
'Argo', 'Life of Pi' scoop top Oscar Awards

Panasonic launches ad campaign with Katrina Kaif

Kellogg’s Chocos picks Juhi Chawla as brand ambassador

TV Ratings
Top 10 Programmes (27/05/2012 to 02/06/2012)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (27/05/2012 to 02/06/2012)
SONY MAX
Star Plus
Z Zee TV
Colors Viacom18
SONY ENTERTAINMENT TV
SONY SAB
Life OK
Sun TV
Star Pravah
Star Jalsha
Disney XD
GEMINI
Star Gold
ETV Marathi
Z Marathi
Source: www.indiantelevision.com
Today's Newsbreakers.......India
De Beers sees solitaires as an emerging trend
Financial services no longer a priority for Reliance Retail
Frozen omelettes, French toast to hit shelves soon
Vodafone wants revenue share from Google, Facebook
PVR launches wallet app for BlackBerry10
OneAssist partners with MakeMyTrip
Source: The Hindu Business Line
   
Consumer goods giants Hindustan Unilever, GlaxosmithKline, Colgate-Palmolive wage big-bang advertisement war
Madhuri Dixit's brand play begins with online dance academy
Weber Shandwick buys out Indian partner from JV PR agency
Global sports stars score on desi brand pitch
Twitter hackings put focus on security for brands using social media
Source: Economic Times
   
Come IPL, and you can watch TV channels on mobiles
Source: CIOL
   
Innovid Wins IAB Digital Video Rising Stars, Already Supports All Winning Ad Formats
Source: Infromation Week
   
KFC launches China campaign to rebuild brand
Source: Livemint
   
Huawei reveals world’s ‘fastest’ smartphone to boost brand
Gentleman's Promise
Butterfly Srokes
The Digitisation Bonanza
"The mindset of any consumer is an enigma"
Change of Guard
Source: Financial Express
   
Why brands should focus on mobile advertising
Source: Business Today
   
Lawrence’s new ad gets rave reviews
Source: Asian Age
   
BB launches Z10 in India at Rs 43,490
Source: Business Standard
International News
Update: Oscars Ratings Rise 11 Percent
Samsung and Grey Poupon's Oscars Ads Win on Twitter
Carat Wins Sony PlayStation Media
The Weather Channel Thinks Facebook and Twitter Save Lives
New Cosmo Site Feature Lets Viewers 'WTF' or 'OMG' a Story
Ad of the Day: Velveeta
Source: Ad Week
   
BT confirms deal to buy ESPN UK&I
Source: Media Week
Innovative Advertising Is About Integrating TV with Social - KIA Motors Uses Social Media to Reach the New Audience
Source: Forbes
   
Government won’t reveal Oscar advertising costs
Source: Canada.com
   
Opera Launches Mobile Advertising Platform, Mediaworks
Source: CMSWire
   
Revenue-Hungry States Set Sights on Taxing Ads
Source: AdAge.com
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