22 Feb 2013 Newsletter Subscription

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Volume 33 - Issue No: 91
 
 
 
 
 
 
 





Media, Advertising & Marketing
 
 
 
 
 
 

Hindi GEC rankings unchanged in week 7
 Star Plus continues to lead the list with 259 GRPs followed by Zee at 226 GRPs and Sony at number 4.

Digitiation: Hathway Cable's capex need is Rs 4 bn in Q4
 Hathway Cable & Datacom anticipates deployment of 2.6 mn STBs in Phase 2 and will require debt of Rs 3 bn; Jagdish Kumar says no major fall in carriage fee from DAS markets.

WPP merges Meridian with Soho Square
 The aim of the merger is to take Meridian international and grow Soho Square’s business in India.
 

Star Sports campaign for Oz series focuses on new Team India

Sri Lanka Tourism appoints Sanath Jayasuria as brand ambassador

English GECs bet big on digitisation
Music channels sing growth tune : Punit Pandey
TV industry immune to 2012 slowdown : Rohit Gupta
Sports broadcasting: A sticky 2012 wicket
2012: Fighting for change in the media and ad biz
2012: The pace of change showed no signs of slowing in India : Peter Hutton
India heading towards oligopoly in sports broadcasting : Atul Pande
2012 : A year of agency consolidation
2012: Industry unites to avert deadlocks : Arvind Sharma
Recapping 2012
Kids TV genre needs to expand amid more channel launches : Monica Tata
Digitisation the potential game changer for kids TV : Nina Elavia Jaipuria
Kids broadcasters gear up to play in India's digital era
Infotainment, lifestyle genre gets sprightly
Specialised channels: The growing flavour of entertainment
more>>

httpool launches ad-format httpool Engagement Ad

 
Filming begins on Alcon Entertainment's 'Prisoners'
Regal Ent to acquire H'wood Theaters for $191 mn

Max Healthcare awards creative duties to Dentsu

TV Ratings
Top 10 Programmes (27/05/2012 to 02/06/2012)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (27/05/2012 to 02/06/2012)
SONY MAX
Star Plus
Z Zee TV
Colors Viacom18
SONY ENTERTAINMENT TV
SONY SAB
Life OK
Sun TV
Star Pravah
Star Jalsha
Disney XD
GEMINI
Star Gold
ETV Marathi
Z Marathi
Source: www.indiantelevision.com
Today's Newsbreakers.......India
Star Bazaar eyes food services, private labels
PepsiCo India launches Tropicana juice mixes
Yahoo! gets Marissa Mayer make-over
Source: The Hindu Business Line
   
Twitter begins integrating advertising software
Yahoo redesign aims to make website more inviting
Smartphone war: Sony ropes in Katrina Kaif to join mobile ad battle
Source: Economic Times
   
Twitter launches Ads API for marketers; announces initial partners
Source: techcircle
French cosmetic firm latest to drop Pistorius' advertising campaign
Source: Zee News
   
Twitter makes ad campaigns easier
Source: Livemint
   
Sony unveils new PlayStation 4 console
Source: Financial Express
   
New York Times again puts Boston Globe up for sale
Turner names Rani Raad head of commercial ops at CNN Intnl
Source: Business Standard
International News
FX Says "Da" to a Second Season of The Americans
Study: Only a Third of Marketers Aware of IAB's Rising Stars Units
Brick-and-Mortar Analytics Firm Raises $17.3 Million Funding Round
Pinterest Pins $2.5 Billion Valuation With $200 Million Funding Round
Mario Batali to Guest Edit April Issue of Food & Wine
Why Brands Are Already Looking at Google Glass, and Why Apple Should Be Worried
What Twitter's Ad API Really Means for Social Advertising
Source: Ad Week
   
The New York Times to sell off Boston Globe
Source: Media Week
Nielsen Plans to Expand Ratings From TV to Broadband Views
Source: AdAge.com
   
Despite Cord Cutting, TV Dominates Advertising
Source: MediaPost Communications
   
Houston Charities Receive More Than $1 Million In Gifted Advertising
Source: PR Newswire
   
4G will add little to the mobile advertising market
Source: Marketing Week
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